Google Officially Buys Admeld

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed, according to The Wall Street Journal, but people familiar with the matter estimated that the $400 million price tag was correct. If the deal passes regulatory scrutiny, it will be Google’s sixth-largest purchase to date. “We often hear from major website publishers that ad management today is still mind-numbingly complicated and inefficient. We’ve been investing in our publisher tools to try and improve this landscape and have made great progress, but we think we can do even better,” Google’s head of display advertising, Neal Mohan, said in a company blog post Monday. “By combining Admeld’s services, expertise, and technology with Google’s offerings, we’re investing in what we hope will be an improved era of flexible ad management tools for major publishers.” Mohan added that after the acquisition, Admeld “will continue to support other ad networks, demand side platforms, exchanges and ad servers, to yield the best possible results for publishers.” Continue reading at 'AdWeek'

[ AdWeek | 2011-06-14 00:00:00 UTC ]
News tagged with: #googles head #display advertising #neal mohan #ad networks #ad servers

Other Publishing stories related to: 'Google Officially Buys Admeld'


Google, Barnes & Noble team up for same-day book deliveries

Google and Barnes & Noble, taking on their mutual rival Amazon.com, have paired up to offer same-day delivery of books purchased online. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Hachette, Ingram Drop Plans to Buy Perseus

The planned acquisition of Perseus, by Hachette Book Group and Ingram, is off. David Steinberger, CEO of Perseus, said that, despite much effort from all three parties, an agreement could not be be reached on "everything necessary" to close the deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #planned acquisition #david steinberger


B&N Partners With Google for Same-Day Delivery

The bookselling chain is partnering with Google's new shopping service, Google Shopping, to offer same-day delivery in three U.S. cities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn partners #same-day delivery #bookselling chain #shopping service


MJ buys Sue Perkins memoir

Michael Joseph has acquired a memoir by Sue Perkins, comedian and co-host of “The Great... Continue reading at The Bookseller

[ The Bookseller | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael joseph #sue perkins


Barnes & Noble looks to Google to rival Amazon's same-day book deliveries

Need that yoga for dogs book yesterday? You can now get it "today" at least from Barnes & Noble, who have joined Amazon with same-day book deliveries. It's enlisting an odd partner for the service: Google, one if its competitors in the ebook space.... Continue reading at Engadget

[ Engadget | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #rival amazon #joined amazon


Straus and Nurnberg buy Wallace Literary Agency

Robin Straus in association with Andrew Nurnberg has acquired the New York-based Wallace Literary... Continue reading at The Bookseller

[ The Bookseller | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robin straus #andrew nurnberg


Sainsbury's buys out publisher stakes in Anobii

Sainsbury’s has purchased the HarperCollins and Penguin Random House stakes in the Anobii e... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this |


Gannett Buys Cars.com for $1.8 Billion, Splits Publishing

Gannett Co. (GCI) plans to split into two publicly traded companies by spinning off its publishing business, including USA Today, and also said it has agreed to buy full ownership of Cars.com. Gannett will separate the publishing business through a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


Pan Mac buys guide to driving from Top Gear's 'Stig'

Pan Macmillan has acquired an illustrated guide to driving by Ben Collins, formerly Stig of... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top gear #pan macmillan #illustrated guide


Web-content promoter buys West Coast firm

Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored articles


Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #google news #contentious relationship


Warner Bros buys Tartt's Goldfinch

The Goldfinch by Donna Tartt (Little, Brown) is to be made into a film after Warner Bros bought... Continue reading at The Bookseller

[ The Bookseller | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #donna tartt


No Exit Press buys literary thriller

No Exit Press has acquired a literary thriller by US author and journalist William Giraldi.... Continue reading at The Bookseller

[ The Bookseller | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exit press #literary thriller


Spain's newspaper publishers put their faith in 'Google tax' law

Traditional mainstream publishers in Spain believe they have found a way to extract payment for the appropriation of their online content.It follows the Spanish congress's passing of a law last week nicknamed tasa Google ("Google tax") which gives newspaper publishers the right to seek payment... Continue reading at The Guardian

[ The Guardian | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online content #exclusive content #newspaper publishers


Rizzoli to Buy Welcome Books

Rizzoli International Publications announced that it will acquire the assets of Welcome Books, an illustrated book publisher and the publishing imprint of Welcome Enterprises. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing imprint


Amazon vs. Hachette: Are You Buying Less?

In a survey, Codex Group reports 39% were aware of the Amazon/Hachette dispute — and 7.5% are buying less from Amazon. Are you? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-24 00:00:00 UTC ]
More news stories like this |


3 ways agency calls for viewability will change ad buying

Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday

[ Digiday | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater transparency #major players #sponsor content


Start Publishing Buys Whiskey Creek Press

A week after adding 795 titles in a deal with Mason Crest, Start Publishing has acquired Whiskey Creek Press and its main romance imprint, Torrid. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mason crest #start publishing


Tinder Press buys 'special' Henshaw novel

Tinder Press has acquired a “smart, brilliantly written” novel by Australian author... Continue reading at The Bookseller

[ The Bookseller | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tinder press #australian author


Amazon Makes Kindle Unlimited Official

Kindle Unlimited, a new subscription service from Amazon allowing customers unfettered access to ebooks and audiobooks, has officially launched. Amazon began testing the service, which has long been rumored, earlier this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service #kindle unlimited #officially launched