Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news and information. McClatchy president and CEO Craig Forman said... Continue reading at 'AdWeek'
[ AdWeek | 2019-03-27 00:00:00 UTC ]
News tagged with:
#media industry
Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
More news stories like this | All news stories tagged with:
#book business
#book prices
#post russia
Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#apple news+
The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#christian fiction
#san antonio
As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-30 18:05:44 UTC ]
More news stories like this | All news stories tagged with:
#hearst
Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
#marketing director
Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#recent months
#minority stake
#merger talks
In part 3 of "steal these screenwriting secrets," we delve into marketing and query letters. In other words, these are screenwriting secrets to steal after you write and specifically related to crafting killer query letters. The post Psst: Novelists – Steal These Screenwriting Secrets! Part 3... Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-30 01:46:56 UTC ]
More news stories like this | All news stories tagged with:
#novelists
#query letters
Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#advertising agencies
#american association
#news content
#presidential election
Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 22:16:56 UTC ]
More news stories like this |
If this particular model of the Acer Aspire 5 looks familiar, it's probably because it's been sitting atop Amazon’s laptop bestseller list for months. It’s easy to understand why. With a list price of $350 but usually selling for closer to $310, this AMD Ryzen 3-powered Aspire 5 packs some... Continue reading at PC World
[ PC World | 2019-09-25 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestseller list
#power adapter
#solid performance
#6-inch display
#list price
Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#purchase intent
#advertising business
#real time
#machine learning
From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post
[ The Washington Post | 2019-09-20 01:24:30 UTC ]
More news stories like this | All news stories tagged with:
#ill effects
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#growing exponentially
Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital era
#publishers provide
With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers share
#increasing number
Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marketing departments
#inspiring readers
Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 12:00:43 UTC ]
More news stories like this |
Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#big deal
#e-mail statement
#phone interview
#digital advertising
J2 Global Acquires BabyCenter In case you missed it: late last week, Johnson & Johnson sold BabyCenter—the online parenting and pregnancy resource that claims to reach "7 in 10 new and expectant moms in the U.S." across its website, newsletters, social media channels and apps—to Everyday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-06 18:12:01 UTC ]
More news stories like this | All news stories tagged with:
#bestselling book
#magazine publisher
#focusing solely
[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this | All news stories tagged with:
#associate publisher
#marie claire
#public health
#climate crisis
#daily newsletter
#consumer technology
#rolling stone