Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including creative, text and a headline—and then Google's ad platform adjusts them to fit the dimensions and context of individual publisher sites and apps. After testing it with brands like Hilton and the San Francisco Travel Association, Google is now expanding the program to an open beta and is particularly interested in working with more travel brands to test different variations of native ad campaigns. Google claims that roughly 1,000 native ad campaigns are running through DoubleClick Bid Manager, as of October. For San Francisco Travel and programmatic marketing platform Sojern, the brand wanted to promote content about the best places to stay in the city this summer. With the goal of persuading people to spend at least three days in the city by driving them to content on SFTravel.com, Sojern first used its own technology to find the groups of people they wanted to reach. The platform wanted to find folks who had previously shown an interest in visiting San Francisco and were also interested in topics like food and holiday travel. "For example, using Sojern's historical data on search and booking trends, we found that users who were searching for travel around the Labor Day or... Continue reading at 'AdWeek'

[ AdWeek | 2016-11-03 00:00:00 UTC ]
News tagged with: #native advertising #native ads #review process

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Google Play Books app arrives in Japan, adds translation, place info, highlighting and more

Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget

[ Engadget | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mountain view #larry page #digital books #source links #originally appeared

Google upstages Amazon with Japan Nexus launch

Hints at a Kindle launch for Japan in October have been upstaged by Google’s sudden... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle launch

HC buys three novels from Lean

HarperCollins Children's Books has signed up three new titles from author Sarah Lean. The... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hc buys #harpercollins children

Penguin reviews its travel publishing

Penguin is understood to have begun a review of its travel division, with staff informed today (... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel publishing #travel division

Comixology Drives the E-comics Market

Comixology, a digital comics distributor and marketplace, marks its fifth anniversary this year as it emerges as the clear leader in the digital comics space. The company’s Guided View technology, a much imitated function on its Comics by Comixology app, which allows readers to read digital... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-comics market #mobile devices #kindle fire #including marvel #market share

Weldon Owen buys A Bigger Picture

Illustrated reference publisher Weldon Owen has bought a title for its launch list by zoologist,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger picture #launch list

Fourth Estate buys erotic tale from Gemmell

Fourth Estate has acquired a new erotica title from Nikki Gemmell, whose book, The Bride Stripped... Continue reading at The Bookseller

[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth estate

French Media Sites Demand Google Pay for Using Their Content

Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published content #including google

Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph

US sales plunge most in biggest markets

The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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'Glamour' for Pan Mac with Taylor buy

Pan Macmillan has acquired two novels from Lulu Taylor, previously published by Arrow.... Continue reading at The Bookseller

[ The Bookseller | 2012-09-06 00:00:00 UTC ]
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French Publishers Want to Charge Google for Republishing Articles

French publishers have relaunched a discussion about the republishing of headlines and the first paragraph of articles by Google and other search engines without... Continue reading at PC World

[ PC World | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #search engines

Razorbill UK buys 'New Adult' star

Razorbill, the teenage imprint of Penguin Children's, has done the first English language... Continue reading at The Bookseller

[ The Bookseller | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children #english language

Tesco buys Mobcast

Tesco has bought digital book platform Mobcast for £4.5m in a bid to strengthen its digital... Continue reading at The Bookseller

[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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Do Mass Market Originals Still Work?

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shrinking sales #publishing formats #savvy marketing

German Cabinet Backs Law That Could Allow News Publishers to Sue Google

The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World

[ PC World | 2012-08-29 00:00:00 UTC ]
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Master Online Marketing with Free Kindle Ebook

For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World

[ PC World | 2012-08-28 00:00:00 UTC ]
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Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business&rsquo;s reliance on the industrial machine of printing and distributing is often understated. It&rsquo;s a delicate ecosystem that can have a real effect on publisher margins &ndash; as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media