Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including creative, text and a headline—and then Google's ad platform adjusts them to fit the dimensions and context of individual publisher sites and apps. After testing it with brands like Hilton and the San Francisco Travel Association, Google is now expanding the program to an open beta and is particularly interested in working with more travel brands to test different variations of native ad campaigns. Google claims that roughly 1,000 native ad campaigns are running through DoubleClick Bid Manager, as of October. For San Francisco Travel and programmatic marketing platform Sojern, the brand wanted to promote content about the best places to stay in the city this summer. With the goal of persuading people to spend at least three days in the city by driving them to content on SFTravel.com, Sojern first used its own technology to find the groups of people they wanted to reach. The platform wanted to find folks who had previously shown an interest in visiting San Francisco and were also interested in topics like food and holiday travel. "For example, using Sojern's historical data on search and booking trends, we found that users who were searching for travel around the Labor Day or... Continue reading at 'AdWeek'

[ AdWeek | 2016-11-03 00:00:00 UTC ]
News tagged with: #native advertising #native ads #review process

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Google Play Now Selling Books and Movies in Russia

A week after Apple opened the Russian iTunes Store, users can now download books and movies from the Russian Google Play Store. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #selling books #download books

Did Google Pay Belgian Newspapers a $6M Copyright Fee? Sure Looks Like It.

Europeans have been trying for years to force Google to prop up the continent&rsquo;s&rsquo; struggling news publishers. A new deal in Belgium suggests they have finally succeeded. In a blog post on Wednesday, Google said it has resolved a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finally succeeded

Google, Belgian Newspapers Settle Copyright Link Dispute

Google Inc. (GOOG) reached a deal with Belgian newspaper publishers, resolving a six-year copyright battle that had blocked the owner of the world&rsquo;s most-used search engine from publishing links to local newspapers. &ldquo;We tur ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-13 00:00:00 UTC ]
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Transworld Wakes up with Anna Hope buy

Transworld has acquired a "powerful wartime novel", Wake by Anna Hope, with plans to... Continue reading at The Bookseller

[ The Bookseller | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anna hope

Korea Named as Market Focus for London Book Fair 2014

The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #top ten

B&N launches 'buy a Nook, we'll give a book,' promoting literacy one rhyme at a time

Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget

[ Engadget | 2012-12-11 00:00:00 UTC ]
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What’s Behind Kobo, Google and Amazon’s Simultaneous Brazil Launch?

In the rush to market in Brazil, three international ebook sellers staked their claim on the same day. Why? The reasons are clear, but perhaps a bit ephemeral. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wider audience #spanish-speaking world #trade embargo

Amazon and Google shower content love on Brazil

Through the magic of pure coincidence (or not), Amazon and Google have spontaneously started offering ebooks in the land of Brazil. In addition, Amazon has also introduced its Kindle e-reader to the region (available over "the next few weeks") for the equivalent of $145. The Next Web notes that... Continue reading at Engadget

[ Engadget | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle e-reader #mountain view #source links #android policesource

In New Book, Google's Schmidt and Cohen Tackle Digital Challenges

Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD

[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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Two Roads buys Kirsty Wark novels

Hodder imprint Two Roads has acquired two novels from "Newsnight" presenter Kirsty Wark... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins launches #ya market

Google Fires a Rare Public Salvo Over Aggregators

Google is fighting a proposal that would force it and other online aggregators to pay German newspaper and magazine publishers to display snippets of news in Web searches. Continue reading at The New York Times

[ The New York Times | 2012-11-29 00:00:00 UTC ]
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Google Fights Foreign Attempts to Charge Fees for Newspaper Links

Google is taking on the German government with a new "Defend Your Net" campaign that aims to fight attempts there to pass a law that would allow German newspaper publishers to charge fees to Google for providing links to newspaper stories. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-28 00:00:00 UTC ]
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Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week

[ Media Week | 2012-11-27 00:00:00 UTC ]
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S&S children's targets digital, international sales

Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller

[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Yes, Library Borrowers Really Do Buy Books: 3.2 a Month

OverDrive surveyed library users and found they buy an average of 3.2 books (both print and ebooks) each month, with 35% buying after borrowing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books