In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including creative, text and a headline—and then Google's ad platform adjusts them to fit the dimensions and context of individual publisher sites and apps. After testing it with brands like Hilton and the San Francisco Travel Association, Google is now expanding the program to an open beta and is particularly interested in working with more travel brands to test different variations of native ad campaigns. Google claims that roughly 1,000 native ad campaigns are running through DoubleClick Bid Manager, as of October. For San Francisco Travel and programmatic marketing platform Sojern, the brand wanted to promote content about the best places to stay in the city this summer. With the goal of persuading people to spend at least three days in the city by driving them to content on SFTravel.com, Sojern first used its own technology to find the groups of people they wanted to reach. The platform wanted to find folks who had previously shown an interest in visiting San Francisco and were also interested in topics like food and holiday travel. "For example, using Sojern's historical data on search and booking trends, we found that users who were searching for travel around the Labor Day or... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York
[ Crains New York | 2012-10-25 00:00:00 UTC ]
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Yesterday will not be remembered as a great day in Google's history. As well as the vertiginous stock slide, which sliced 9% off its share value before trading was halted for a couple of hours, the search engine firm threatened war with the French media. L'horage dans le teacup is over a... Continue reading at Fast Company
[ Fast Company | 2012-10-19 00:00:00 UTC ]
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Amazon is said to be negotiating to acquire Saraiva, Brazil's dominant bookseller, with 102 stores. Is it realistic? We break down the facts and scenarios. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
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NewsCred is a media upstart that offers a one-stop shop for high quality content from the likes of the Economist and Bloomberg. After relaunching less than a year ago with a $4 million investment, the company’s technology-driven syndication ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
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I bought my first ebook in 1999 and in recent years stopped purchasing print altogether. My wife is a relative ebook newbie, so I am surprised that she and not me received surprising email today from Amazon about a forthcoming purchasing credit. Perhaps you got similar message. In April, the... Continue reading at Betanews
[ Betanews | 2012-10-14 00:00:00 UTC ]
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BookNet Canada’s first survey of where Canadians buy books and what types of books they buy found that about 16% of purchases in the first half of 2012 were of ebooks, while paperback remained the most popular format, with a 57% share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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Penguin imprint Viking has bagged The Separation by Dinah Jefferies, with publishing director... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Fifty Shades of Grey has sold more than 28 million physical copies around the world, though... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Publisher Sage has bought online primary sources publisher Adam Matthew, best known for... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Kobo has acquired French digital software company Aquafadas for an undisclosed sum in a move... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Art publisher Phaidon has been acquired from Richard Schlagman by the family of private equity... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Google and major book publishers have settled a lengthy legal battle over digital copyrights, but a bigger dispute still looms with thousands of authors who allege that Google is illegally profiting from their works. Continue reading at Stuff
[ Stuff | 2012-10-08 00:00:00 UTC ]
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Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
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Orion has pre-empted a guide to successful parenting written from the point of view of an... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Nick Lake, publishing director at HarperCollins Childrens Books, has bought world rights in all... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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The Association of American Publishers (AAP) and Google have reached a settlement agreement over... Continue reading at The Bookseller
[ The Bookseller | 2012-10-04 00:00:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
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The Association of American Publishers has settled a long-running copyright infringement case with Google Inc., though the issue of whether Google had the right to digitally reproduce books in copyright is still being hashed out in court. Continue reading at AllThingsD
[ AllThingsD | 2012-10-04 00:00:00 UTC ]
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Random House has acquired the autobiography of actor Sir David Jason, star of series including... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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