Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In accordance with the Audience Network Policy, we do not integrate or display ads in apps or sites containing content that is illegal, misleading or deceptive, which includes fake news,” Facebook said in a statement. The company said its team will continue to closely vet all prospective publishers and monitor existing ones to ensure compliance.False news stories have become a sore point after the U.S. presidential elections with critics blaming internet companies like Twitter and Facebook for having had an influence on the outcome of the elections as a result of the fake content.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2016-11-15 00:00:00 UTC ]
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Late last week, The Guardian published an interview with a survivor of Obama's first drone strike, which occurred in tribal Pakistan on his third day as president. It detailed the impact the attack had and raised concerns over the civilian damage the... Continue reading at Engadget
[ Engadget | 2016-01-30 00:00:00 UTC ]
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Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.Not... Continue reading at Advertising Age
[ Advertising Age | 2016-01-29 00:00:00 UTC ]
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Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at Digiday
[ Digiday | 2016-01-28 00:00:00 UTC ]
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Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday
[ Digiday | 2016-01-26 00:00:00 UTC ]
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The Investigatory Powers Bill may only be in draft form at the moment, but the UK government has already come in for criticism for its plans. Today, scores of pieces of written evidence, both for and against the proposals, have been published, including input from the Reform Government... Continue reading at Betanews
[ Betanews | 2016-01-08 00:00:00 UTC ]
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Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at Advertising Age
[ Advertising Age | 2016-01-07 00:00:00 UTC ]
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News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
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Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask. In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly. The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Jack Kliger on board as publisher. The post Jewish News and Culture Site Tablet Debuts Print Mag appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Facebook's Notify is here. Think Apple News + Twitter = Facebook Notify. The news-centric stand alone app lets users receive news alerts on their lock screens from a menu of topics and publishers. Facebook says this is supplemental to its News Feed because people want multiple ways to get... Continue reading at Digiday
[ Digiday | 2015-11-12 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried... Continue reading at Advertising Age
[ Advertising Age | 2015-10-27 00:00:00 UTC ]
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Internet giant says funding will have ‘no strings attached’, with larger grants needing approval from a council including the Telegraph’s Murdoch MacLennanGoogle has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants... Continue reading at The Guardian
[ The Guardian | 2015-10-22 00:00:00 UTC ]
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Google has launched its €150m (£109m) fund for European publishers to tap to develop new digital news projects, with large-scale grants needing approval from a council includingTelegraph chief Murdoch MacLennan. Google ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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