Google and Facebook Are Our Frenemy. Beware.

Google, Facebook, Twitter and any other social platform you care to name would at one time have gone to the corporate stake to defend the idea that they are not publishers or actively engaged in acts of journalism.   Things are changing rapidly. .. Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-04-30 00:00:00 UTC ]
News tagged with: #social platform #changing rapidly

Other news stories related to: "Google and Facebook Are Our Frenemy. Beware."


Facebook’s latest video shift irks news publishers

Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media partners #post facebook


ESPN drops false play buttons on Facebook, maintains them on Twitter

The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #twitter appeared


Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing side #recent months #facebook live #post marketers


Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization

BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek

[ AdWeek | 2017-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #speaking today


UK publishers see Facebook Live viewership stagnate

In the U.K., the number of Facebook Live videos publishers are creating has plateaued, according to SocialBakers data, and reach is also falling. The post UK publishers see Facebook Live viewership stagnate appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk publishers


HarperCollins Adds Book Recommendation Bots to Facebook Messenger

The publisher is using artificial intelligence to turn Facebook Messenger into an interactive book recommendation engine. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #artificial intelligence #facebook messenger


Best of the week: Facebook’s publisher charm offensive

Facebook's message to media: We care, we really care. The post Best of the week: Facebook’s publisher charm offensive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
More news stories like this |


Facebook is inserting ads midway through videos

Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget

[ Engadget | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing partners


Facebook wants longer videos, but takes away key view metric

Facebook has replaced a key metric it made available on Facebook Insights, which allows publishers and other page owners to track video performance on the platform. The post Facebook wants longer videos, but takes away key view metric appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #page owners #longer videos #post facebook


Inside Facebook’s recent product pitch to publishers

On Friday, Feb. 17, Facebook invited more than 20 media partners to its New York office to discuss the company’s plans for video monetization and distribution. The post Inside Facebook’s recent product pitch to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york office #inside facebook #publishers appeared


Facebook Is Expanding Ad Breaks for Live and Uploaded Video

Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek

[ AdWeek | 2017-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad breaks #video ads #publisher websites


‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory

Some supply-side platforms (SSPs) resell inventory and misstate which publishers they represent. This makes the supply chain more opaque and creates another ad tech tax for buyers. To get around this problem, publishers say they must be clear in their contracts how vendors utilize their... Continue reading at Digiday

[ Digiday | 2017-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #supply chain


News publisher Attn is crowdsourcing Facebook Live coverage

News site Attn, which gets 400 million views per month on Facebook, is investing in Facebook Live -- and outsourcing some of that content to external parties. To cover two protests in January, Attn recruited protesters on-site to provide a live feed for its Facebook page. Attn also live streamed... Continue reading at Digiday

[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live feed #facebook live


In Facebook-led coalition to fight fake news, French publishers face resource strain

This week Facebook revealed it has partnered with eight French media companies to fact-check and filter news articles that have been flagged by its users. The news follows a similar effort started by news coalition led by First Draft News. French publishers have welcomed the efforts but admit... Continue reading at Digiday

[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #long battle #french publishers #draft news


Facebook must pay $500 million in damages in Oculus intellectual property case

Facebook is on the hook for $500 million in damages after losing an intellectual property lawsuit Wednesday to ZeniMax Media over its virtual reality headset, the Oculus Rift. ZeniMax, a video game publisher, sued the social network in 2014 in U.S. District Court in Dallas shortly after Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #district court #oculus rift #$500 million #zenimax media


Facebook and Amazon among businesses to sign literacy pledge

More than 50 businesses, including Facebook, Amazon and Experian have signed this year’s Vision for Literacy Business Pledge, orchestrated by the National Literacy Trust. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #including facebook


Facebook is trying to tackle fake news, but what should we do?

Frontline Club panel discuss the problem of ‘alternative facts’ and concede that social media is not the only organisation publishing falsehoodsPrivate Eye’s latest cover shows a picture of Donald Trump, hand on bible, at his inauguration with a speech bubble saying: “I swear to tell the... Continue reading at The Guardian

[ The Guardian | 2017-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #alternative facts


Facebook, Snapchat Deals Produce Meager Results for News Outlets

Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.Some publishers are scaling back on Facebook... Continue reading at Advertising Age

[ Advertising Age | 2017-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bloomberg news #target readers #media companies #digital content #load faster


Content mills test whether false domains boost Facebook traffic

When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #user engagement #sources suggested