GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

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Scribd vs. Audible: Which Is the Best Audiobook Service?

What’s the best audiobook service? In this Scribd vs Audible rundown, let’s break down their features, pricing, pros and cons, and more. Continue reading at Book Riot

[ Book Riot | 2023-02-23 11:39:00 UTC ]
More news stories like this | News stories tagged with: #audiobook service #audiobook


Tor Publishing Group Launches Romance Imprint

Bramble will publish its inaugural title, Jennifer Armentrout's 'Fall of Ruin and Wrath,' in September 2023, with industry veteran Monique Patterson tapped as its v-p and editorial director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural title


NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with: #performance marketing #told adweek #publisher announced


3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with: #football season #digital content


A New York bookfluencer launches her first bricks-and-mortar shop ... in L.A.

From her wildly successful podcast, Zibby Owens has built a media empire, complete with her own publishing company and, starting Feb. 18, a Santa Monica bookstore. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-02-08 14:00:14 UTC ]
More news stories like this | News stories tagged with: #media empire


Women’s prize to launch annual award for women’s non-fiction writing

The Women’s Prize Trust hopes to make the first award in 2024, after research showed female writers were far less likely than men to be reviewed or win prizes The Women’s prize is to launch a non-fiction award to sit alongside its long-running fiction prize, in response to research that found... Continue reading at The Guardian

[ The Guardian | 2023-02-08 08:00:10 UTC ]
More news stories like this | News stories tagged with: #non-fiction writing #book prize #win prizes #sit alongside #male counterparts #awarded annually #female writers #charity set #literary agent


'CrossfireX' and 'Knockout City' join the list of live service games shutting down soon

It's a rough time for fans of several live service games, which are titles designed to be constantly updated for a long time. A bunch are shutting down in the near future, and CrossfireX and Knockout City are among the latest to join the list.CrossfireX is an Xbox console version of the... Continue reading at Engadget

[ Engadget | 2023-02-03 20:24:59 UTC ]
More news stories like this | News stories tagged with: #positive note #pc players #stay tuned #long haul #major players #self-publish


Little Free Library Launches Indigenous Library Program

The latest initiative from Little Free Library will provide book-sharing boxes for installation on tribal lands and in other Indigenous communities throughout the U.S. and in Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #latest initiative #free library #indigenous communities


Nielsen and Netflix Expand Partnership for Global Measurement

Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at AdWeek

[ AdWeek | 2023-01-18 12:00:00 UTC ]
More news stories like this | News stories tagged with: #global measurement #measurement solutions #streaming service #companies announced #streaming giant #nielsen


Digital Book World: Startups Are Entering 'A New Age'

DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #recent study #innovation takes #publishing industry


Digital Book World: Startups Are Entering 'A New Age'

DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #recent study #innovation takes #publishing industry


Digital Book World 2023: The Future of AI Writing and Audio

According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ai writing #multiple presenters #people write #streamline production #audiobook #digital book #book world


Digital Book World 2023: The Future of AI Writing and Audio

According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ai writing #multiple presenters #people write #streamline production #audiobook #digital book #book world


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital strategies #emerging media #digital channels #record levels #digital media


Open Road Launches Activation 2.0

After launching a frontlist marketing service in July that built on Open Road's Ignition program the promotes backlist e-book titles, the company has unveiled its second iteration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #ignition program #e-book


OverDrive: Record Number of Libraries Surpassed One Million Digital Lends in 2022

OverDrive officials said 129 library systems hit the milestone with the Los Angeles Public Library becoming its first library system to surpass 10 million digital circulations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #record number #library system #libraries


WhatsApp and other messaging services left out of new Australian misinformation code, regulator says

Australian Communications and Media Authority wants social media companies to hand over information on how they respond to complaintsGet our morning and afternoon news emails, free app or daily news podcastAustralia’s updated misinformation code still fails to tackle large-scale group messaging... Continue reading at The Guardian

[ The Guardian | 2023-01-08 14:00:51 UTC ]
More news stories like this | News stories tagged with: #media regulator #free morning #free app #late december #guardian australia #digital media


OverDrive Digital Library Circulation Grew 10% in 2022

The 2022 figures suggest that demand for digital resources in libraries continues to be robust even as the rate of growth slows from pandemic levels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital resources #libraries