GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

Other Publishing stories related to: 'GfK MRI Launches Digital Ad Measuring Service'


Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | News stories tagged with: #free morning #latest updatesget #free app #guardian australia #news corp


‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
More news stories like this | News stories tagged with: #print media #constant stream #libraries


Children’s author who sued John Lewis over Christmas ad loses case

Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian

[ The Guardian | 2023-04-03 12:29:46 UTC ]
More news stories like this | News stories tagged with: #trouble-making dragon #copyright infringement #striking similarity #picture book #fire-sneezing dragon #john lewis #self-published author #self-published book


Hitting the Books: Sputnik's radio tech launched a revolution in bird migration research

"Birds fly South for the winter and North for the summer," has historically proven to be only slightly less reliable a maxim than the sun always rising in the East and setting in the West. Humanity has been fascinated by the comings and goings of our avian neighbors for millennia, but the why's... Continue reading at Engadget

[ Engadget | 2023-04-02 14:30:53 UTC ]
More news stories like this | News stories tagged with: #balancing act #spare room #harpercollins


Audible is now testing ads in your audiobooks for some reason

Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget

[ Engadget | 2023-03-30 18:54:46 UTC ]
More news stories like this | News stories tagged with: #24-hour period #taking place #hear back #years back #audiobook


Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #arm hammer #digital media


TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.  Continue reading at Advertising Age

[ Advertising Age | 2023-03-27 14:00:00 UTC ]
More news stories like this | News stories tagged with: #tv measurement #mobile devices #growing fast #nielsen


Is Controlled Digital Lending on Borrowed Time?

At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #borrowed time #internet archive


ATTACK ON TITAN Publisher Kodansha Launching Manga App

Kodansha, the publisher of widely popular manga like Attack on Titan and others, is launching a manga app this year. Continue reading at Book Riot

[ Book Riot | 2023-03-22 20:54:21 UTC ]
More news stories like this | News stories tagged with: #manga #kodansha


'Attack on Titan' publisher Kodansha is launching its own Manga app

Reading some of your favorite Manga series may be getting a little easier soon: Kodansha, the publisher behind hit titles like Attack on Titan and Ghost in the Shell, has announced that it's launching a new digital reading platform in May. Simply titled, K Manga, the new app promises to launch... Continue reading at Engadget

[ Engadget | 2023-03-21 14:00:32 UTC ]
More news stories like this | News stories tagged with: #popular series #back catalog #sailor moon #manga #kodansha


The best live TV streaming services in 2023

Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget

[ Engadget | 2023-03-21 13:30:00 UTC ]
More news stories like this | News stories tagged with: #biggest caveat #minimalist design #nielsen


Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media


Author Sim Kern Launches #TransRightsReadathon

More than 2,100 participants will spotlight books by trans authors and raise funds for trans rights organizations via TikTok and Instagram this week under the #TransRightsReadathon hashtag. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #spotlight books #trans authors #raise funds


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher


Bank Street Launches Margaret Wise Brown Board Book Award

The Center for Children's Literature at Bank Street College held a virtual event for the inaugural Margaret Wise Brown Board Book Award on March 9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual event #book award #children's literature


By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned


VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek

[ AdWeek | 2023-03-09 17:32:38 UTC ]
More news stories like this | News stories tagged with: #top line #nielsen


PW's Jim Milliot Wins BISG Lifetime Service Award

The Sally Dedecker Award for Lifetime Services recognizes book publishing professionals whose "tireless and persistent" work has made a positive impact on the book publishing industry. Milliot is recognized for his "decades-long commitment to reporting on the book industry." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #positive impact #book industry #book publishing


Small Press Distribution Launches GoFundMe to Support New Operating Model

One of the few remaining distributors specializing in distributing independent publishers has launched a GoFundMe campaign to help underwrite a plan to close a warehouse, partner with other distributors, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operating model #gofundme campaign


Stormzy’s #Merky Books launches literature festival to ‘inspire young creatives’

The grime star said he was ‘proud’ to offer the two-day event headlined by Wretch 32, John Agard and Malorie BlackmanA free festival from Stormzy’s #Merky Books imprint, headlined by musician Wretch 32, poet John Agard and former children’s laureate Malorie Blackman, will aim to demystify... Continue reading at The Guardian

[ The Guardian | 2023-02-27 11:15:55 UTC ]
More news stories like this | News stories tagged with: #john agard #demystify publishing ##merky books #literature festival