GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

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Kobo launches roadshow as indies ponder ebook options

Kobo is due to launch a country-wide roadshow to showcase its ebook offering to independent... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Not Just for Kids: Knicks' Amar'e Stoudemire launches full-court press for reading

The basketball captain and father introduces a book series meant to encourage kids to pick up books and take control of their surroundings.NBA superstar Amar'e Stoudemire is so passionate about promoting literacy that he has a tattoo on his forearm that says "Read." This week, the 29-year-old... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-07-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book series #promoting literacy #encourage kids


Random House US launches TV division

Random House US has launched a television division, formed in partnership with fellow Bertelsmann... Continue reading at The Bookseller

[ The Bookseller | 2012-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house


Online Publishers to Promote Each Other’s Work, Strengthen Digital News

Four local online newsrooms have united to broaden New Orleans’ news options. The mission of the newly formed New Orleans Digital News Alliance is to connect independent digital news organizations for the benefit of our readers and to stren ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online publishers


Digital 'huge' issue for smaller UPs

Smaller academic presses said the digital transition was a “huge” issue for their... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital transition


News Corp launches Amplify educational unit, with help from AT&T (video)

In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget

[ Engadget | 2012-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #internal investigation #trial run #high school #developing products #educational division #recent scandals


Library of America Steps Up Its Digital Effort

Launched at the end of 2011, the ebook program of the Library of America has released eight titles so far with plans to publish about two ebooks a month for the next year. LOA publisher Max Rudin explained that the nonprofit charged with producing high-quality, beautifully designed editions of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook architects #print books #digital market #american writing #ebook program


College Newspapers Go Digital-First, Innovate To Stay Relevant

NEW YORK -- This fall, the University of Oregon’s Daily Emerald -- a print publication for more than 90 years -- will ditch the daily for digital, publish a twice-weekly magazine, and launch a mini-tech start-up called The Garage. It' ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print publication #york -- #stay relevant


Daily Mail Parent Launches Travel Retail Website

The publishing giant behind the Daily Mail is entering the travel arena with a bookings site. MailTravel.co.uk is described as offering a “robust new sales distribution channel to existing and new suppliers”. A& ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #daily mail #publishing giant


Hearst's Reveal magazine launches first website

Reveal, the celebrity weekly magazine published by Hearst, has launched its first website, which has attracted advertising from Gap. Continue reading at Media Week

[ Media Week | 2012-07-19 00:00:00 UTC ]
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Costa launches story prize

Costa has launched a new award for a single, previously unpublished short story, with the winner... Continue reading at The Bookseller

[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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Digital Imprints Take Root

Traditional trade publishers have been testing the digital-first/digital-only publishing waters for more than two years now, and the pace is accelerating. This month alone, Penguin is reviving the Dutton Guilt Edged Mysteries line as a digital only imprint, Kensington has launched eKensington as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harper voyager #romance books #beta test #publishing waters #digital imprints


Dixon says no Kindle Fire launch date

Electrical retailer Dixons has said that it is waiting on Amazon to confirm the release date in... Continue reading at The Bookseller

[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #release date


Eason to launch e-reader 'this year'

Eason is to launch its e-reader later this year, the Irish bookseller has revealed, as it... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #irish bookseller #launch e-reader


Kobo launches trackable app discovery campaign

A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Publishers still launching print magazines

Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at Crains New York

[ Crains New York | 2012-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad pages #ad dollars #advertising side #american media #local advertising


Australian Daily Herald Sun Launches Hybrid iPad App, Created With WoodWing

The Herald Sun, Australia´s favorite daily newspaper – read by 1.3 million Victorians every weekday – has selected WoodWing´s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #herald sun


Digital takes £50m bite from physical in 2012

E-books, plus the consumer downturn, have taken a £50m bite out of the print book market... Continue reading at The Bookseller

[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Palgrave Pivot to launch in October

Palgrave Macmillan's new digital publishing initiative Palgrave Pivot will launch its first... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #palgrave macmillan


Booming Digital Sales Could Put Auto Trader Out Of Print

Booming digital revenues now make up almost 80 per cent of sales at Auto Trader and could hasten the end of the print version of the car-classifieds magazine in 12-18 months. Annual turnover rose only 1 per cent to £257.2m, but digital sa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print version