GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

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Waterstones launches Easter half-price offer

Waterstones launched a new Buy One Get One Half Price (BOGOHP) promotional offer on selected... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business

LG unveils flexible plastic e-paper display, aims for European launch next month

LG has made no secret of its fondness for flexible e-paper, but those dreams became a reality today, with the announcement of a six-inch display that promises to "revolutionize the ebook market." The malleable plastic display sports a resolution of 1024 x 768 and can bend at an angle of up to 40... Continue reading at Engadget

[ Engadget | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market

April UK launch for Kindle Touch

The Kindle Touch 3G is to be made available in the UK from 27th April as part of a major launch... Continue reading at The Bookseller

[ The Bookseller | 2012-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle touch

How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers

Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company

[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #digital purchases #augmented reality

Marvel Offers Digital Extras for Comic Book Fans

Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World

[ PC World | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel comics #augmented reality #comic books

AOP: Two Thirds of Online Publishers Plan to Grow Digital Roles

Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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MPA Event Panelists: Innovation on the Digital Newsstand Is Key

Imagine bundling your publication's content with that of your competitor's. That was one interesting theory explored at the MPA Digital: Swipe conference on tablets, e-readers and smartphones. Panelists speaking on the digital newsstand debated several best practices that publishers should be... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital newsstand #mpa digital

Johnston Press CEO Signals Move to 'Digital First'

The chief executive of Johnston Press (JP) has signalled that the local newspaper publisher will adopt a digital-first strategy. Speaking at the Guardian Changing Media Summit, Ashley Highfield, who took over as CEO in November, said "we will fl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ashley highfield

Google Play to launch in France

Google is about to launch ebooks on the Google Play entertainment portal in France, according to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #launch ebooks

Egmont launches War Horse app, humour list

Egmont Press is launching a new imprint for humour books, and will partner with leading... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont press #humour books

New York Magazine Takes Home Digital Ellie for General Excellence

NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general excellence #mpa digital #american society #lucy danziger

At MPA Digital: Swipe, Publishers See Gains From Tablet Efforts

NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mpa digital #tablet editions

First BolognaRagazzi digital prize awarded

French publisher eToiles Editions, with an app that "breaks away from the page by page way... Continue reading at The Bookseller

[ The Bookseller | 2012-03-19 00:00:00 UTC ]
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Vintage acquires Bond licence, including digital rights

Vintage has acquired the licence to publish Ian Fleming's James Bond titles across all... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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Moodie leaves DK to start digital consultancy

Justin Moodie is leaving DK to start up his own digital consultancy, moving from his role as... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leaving dk

Marvel announces augmented reality app, exclusive digital comics at SXSW

Not content with simply doling out free digital comics to fans who favor the tangible page, Marvel is now giving readers a new reason to reach for their tablets: augmented reality. Android and iOS devices will be able to look beyond the page using Marvel AR, an Aurasma-powered app slated to... Continue reading at Engadget

[ Engadget | 2012-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios devices #official announcement

Edinburgh World Writers' Conference to launch in August

The Edinburgh International Book Festival and the British Council are launching the Edinburgh... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council

Cosmopolitan Hits 115,000 Paid Digital Subscribers

Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst title #magazine publishers