GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

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Managing the Digital Audience

Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mixed bag #digital audience


Faber reveals UK launch for Argo Navis

Faber’s digital business Faber Factory, powered by Constellation, has launched the British... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Vintage Classics launches children's list

Vintage Classics has launched a new children’s list featuring such out-of-copyright... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vintage classics


Guardian and Hot Keys launch young writers prize

Hot Keys Books has partnered with the Guardian to launch a new young person’s writing prize... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #writing prize #young person


Macmillan Children's launches literary prize

Macmillan Children’s Books is launching a £10,000 literary prize to be judged by... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #macmillan children


Imago launches ‘first in publishing’ consultancy

Book production company Imago is to launch a new digital consultancy tasked with helping... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Digital Minds: choice not to pay becoming 'more viable'

Getting to the consumer, getting the right content to that consumer, and then making this... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital minds


Barnes & Noble Launches e-Reader Meant for Reading in Dark

Barnes & Noble wants you to take your e-reader to bed. The latest iteration of the Nook, revealed by the book retailer Thursday, is a black-and-white device with a softly glowing backlit screen. It is designed to solve a common problem that co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest iteration #barnes noble


Double-digit print drop for top publishers

Eight of the top 10 publishers saw double-digit drops in printed book sales year-on-year in the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #double-digit drops #top publishers


Usborne to launch Germany venture

Usborne Publishing will be launching a foreign-language publishing operation in Germany this... Continue reading at The Bookseller

[ The Bookseller | 2012-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #usborne publishing


IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tech companies #good time #ad break


Time Out New York Launches E-Commerce, Daily Deals Platform

Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #moving forward


Hearst Magazines launches women's quarterly

Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week

[ Media Week | 2012-04-11 00:00:00 UTC ]
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Issuu Integrates Peecho to Transform its Digital Content Into Printed Copies

NEW YORK CITY– April 11, 2012 - Peecho (http://www.peecho.com), a free service that allows anyone to sell their digital content as a physical product, and Issuu (http://www.issuu.com), a leading global digital publishing platform that deliv ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #free service #printed copies #digital content


Yale Publishing Course Aims to Expand Publishing’s International Scope, and Enhance Digital Monetization

Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #yale publishing


The misunderstood 'digital native' has a two-minute attention span

There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews

[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nonverbal cues #digital natives #mobile technology #digital native


Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #future growth #magazine publishers #issue media #digital newsstand #conde nast


Amazon launches Kindle eBook store en Español, over 33,000 libros to choose from

Buenas noticias para todos los amantes de los libros que viven en Estados Unidos. Amazon acaba de anunciar una nueva tienda llamada eBooks Kindle en Español. El nuevo servicio dará acceso a más de 33,000 libros que se podrán leer en los diferentes dispositivos Kindle. Esta biblioteca virtual... Continue reading at Engadget

[ Engadget | 2012-04-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #originally appeared


Tate launches e-commerce site for books, gifts

London’s Tate Group has launched a new e-commerce site selling books and other items... Continue reading at The Bookseller

[ The Bookseller | 2012-04-04 00:00:00 UTC ]
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Zite, CNN Launch Publisher Program To Ease Cease-And-Desist Concerns

Last April Fools' Day, publishers from Time Inc. to the Washington Post Company sent fast-growing startup Zite an aggressive cease-and-desist letter. The publishers weren't joking, accusing Zite's app, a personalized news reader for the iPad and iPhone, of copyright infringement and calling it... Continue reading at Fast Company

[ Fast Company | 2012-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$200 million #huffington post