To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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#digital marketing
#gfk mri
Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
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#bottom line
#cultural center
#search giant
#digital offerings
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#contentious relationship
Egmont UK has commissioned a new research programme as part of a wider initiative by the company... Continue reading at The Bookseller
[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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#egmont uk
A new research centre at Glasgow university will examine "the changing nature of... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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Pushkin Press is launching a children’s imprint, Pushkin Children's Books, for publishing works that have had success overseas but have not found a publisher in the UK. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-30 00:00:00 UTC ]
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#publishing works
#pushkin press
#pushkin children
Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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#drive growth
HarperCollins is launching a new education publishing division in India which will mark its... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Curtis Brown has teamed up with Kobo to launch a short story competition, to be judged by author... Continue reading at The Bookseller
[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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#curtis brown
Midpoint Trade Books has signed a distribution deal with Digital Leaf, a London-based children’s book and app publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-28 00:00:00 UTC ]
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#distribution deal
Since it was founded in May 2004 by Mark Smith and Wayne Davis, Quercus Publishing has become one of the largest independent book publishers in the U.K., and as the next step in its growth, the company has aggressive plans to expand in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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#aggressive plans
#mark smith
Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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#advance publications
NewsCred, a tech-intensive news aggregator, is an up-and-coming player in the media industry thanks to licensing agreements with elite publishers like the Economist and Bloomberg. The company relies on these partnership deals and its own algorithms t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-24 00:00:00 UTC ]
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#partnership deals
#media industry
The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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#tech staffers
#proving ground
#online publishers
Amazon today (24th January) launches its Kindle range in Canada, the e-reading heartland of... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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A new £10,000 literary prize rewarding original fiction has been launched by Goldsmiths,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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#alternative route
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#traditional advertising
Osprey Publishing is launching a new imprint focussing on “the blurred lines where fact and... Continue reading at The Bookseller
[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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#osprey publishing
The National Schools Reading competition has launched today, with up to 200,000 children in years... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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#launched today
It is widely acknowledged that the e-textbook market is yet to fulfill its promise and potential. Why do adoption levels remain so low? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
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#widely acknowledged
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From corporate consolidation to book discoverability, to how books are produced and bought, to the proliferation of new devices to read them on, this year’s Digital Book World was a whirlwind tour of the industry’s changing landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
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#changing landscape
#book discoverability
Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
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#key ideas