GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
News tagged with: #digital marketing #gfk mri

Other Publishing stories related to: 'GfK MRI Launches Digital Ad Measuring Service'


Distribution: Prometheus and Random House Publisher Services Agree

Prometheus Books announced today a multiyear sales and distribution partnership with Random House Publisher Services (RHPS), beginning April 1, 2013, RHPS will provide exclusive sales and distribution for all Prometheus physical and digital titles in the United States and internationally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution partnership #multiyear sales #digital titles


Historic Time for Journal Inc with New Press Launch

From Clay Foster, chairman and CEO of Journal Inc. and publisher of the Daily Journal: Today’s paper is the culmination of months of planning and hard work to go live on a new printing press. In challenging economic times this was not an e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard work #printing press


Wikipedia launches travel site Wikivoyage on January 15

Move over Michelin and Frommer. There's a new guide to travel in town, and it comes from the creators of Wikipedia. Wikivoyage, currently in beta, will be ready for prime time on January 15, according to the travel site Skift. Earlier this week, Wikipedia founder Jimmy Wales said during an... Continue reading at PC World

[ PC World | 2013-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prime time #comedy central #colbert report


Gough moves to launch list at Hodder

Hodder & Stoughton is launching a new personal development list in early 2014, and has... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #launch list


Random House UK to launch 'author portal'

Up-to-date sales and royalties information are to become available to authors and agents via an... Continue reading at The Bookseller

[ The Bookseller | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author portal


Why Native Ads Are Bad News for Some Agencies

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek

[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zenith media #content creation #due respect #signs point #online survey


France Rejects Plan to Block Online Ads

The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times

[ The New York Times | 2013-01-07 00:00:00 UTC ]
More news stories like this |


Independent Publishers Association Launched in the Maghreb

AMELI, the Association Maghrebine des Editeurs du Livre Independents, was launched late last month. The organization currently has 22 members Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
More news stories like this |


Belgian Media Planning Shared Digital Content Passport

Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this |


Pearson buys a small stake in Nook Media, wants a fast track for digital education

Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget

[ Engadget | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #barnes noble #made public #sea change


Hachette UK sees 250,000 digital Christmas downloads

Hachette UK saw 250,000 ebook sales between Christmas Day and Boxing Day, The Bookseller can... Continue reading at The Bookseller

[ The Bookseller | 2012-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #christmas day #boxing day


Number of Americans reading digitally increases

Nearly a quarter of Americans have read ebooks in the past year, with the number of... Continue reading at The Bookseller

[ The Bookseller | 2012-12-27 00:00:00 UTC ]
More news stories like this |


Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
More news stories like this |


'Boycott Amazon' campaign launched

The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign group #boycott amazon


Piatkus snaps up two digital first authors

Piatkus has acquired two debut UK authors, with their works to be published on their digital-... Continue reading at The Bookseller

[ The Bookseller | 2012-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #piatkus snaps


Children's publishers ready Christmas digital strategies

Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
More news stories like this |


This is What Newsweek's Digital Future Will Look Like

It's been quite a year for Newsweek. As the magazine plans for its transition to a digital-only future, you can count the remaining print editions of the storied publication on one hand. It's without question that this fall has been a tough one for the 80 year old magazine, capped by the... Continue reading at AdWeek

[ AdWeek | 2012-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great deal


The 10 Coolest Original Digital Comics of 2012

The online comics marketplace has exploded over the past year. Here, from innovative indies to blockbuster franchise extensions, some of the best from the emerging world of digital comics. 2012 was the year digital-direct comics went mainstream. Entirely bypassing the tried-and-true supply... Continue reading at Fast Company

[ Fast Company | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet apps #business models #art form


Hot Key launches writing project

Hot Key Books has launched a free interactive writing project, "Fleur Hitchcock's Story... Continue reading at The Bookseller

[ The Bookseller | 2012-12-11 00:00:00 UTC ]
More news stories like this |


B&N launches 'buy a Nook, we'll give a book,' promoting literacy one rhyme at a time

Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget

[ Engadget | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book charity #bn launches #ll give #promoting literacy #barnes noble #christmas day