Get ready for more ads in Facebook's Instant Articles

As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at 'Engadget'

[ Engadget | 2017-03-10 00:00:00 UTC ]
News tagged with: #journalism project

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Bustle CEO: Depending on Facebook is a mistake

Bustle CEO Bryan Goldberg just raised another $15.5 million in venture capital for his women's interest site, and says, no, there is no publishing bubble. The post Bustle CEO: Depending on Facebook is a mistake appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mistake appeared #venture capital


Top 12 Articles on Publishing in Latin America of 2014

Latin America is a dynamic book publishing region. Read our top articles from 2014 about publishing in Brazil, Mexico, Argentina and other Latin American countries. The post Top 12 Articles on Publishing in Latin America of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america


Top 10 Articles on Rights and Licensing of 2014

In 2014, Publishing Perspectives covered rights and licensing around globe from Beijing to Serbia, from digital to self-publishing. Here are our top 10 rights articles of the year. The post Top 10 Articles on Rights and Licensing of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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Facebook favoured over TV and radio, claims Ofcom report

Media regulator highlights ‘generation gap’ as people aged 16-24 move away from traditional platforms for online activitiesRead the full Ofcom report: Public Service Content in a Connected SocietyYounger people are switching off TV and radio in their droves in favour of online pursuits such as... Continue reading at The Guardian

[ The Guardian | 2014-12-15 00:00:00 UTC ]
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Facebook to Make Sure the Right People See Publishers' Posts

Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #recent efforts #latest move #expiration date


What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #give users #active role


Ad Review: Why Poo-Pourri's Stinky Santa Belongs on the Nice List

Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simple fact #recent memory


7 Things You Need to Know About the Bots That Are Threatening the Ad Industry

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek

[ AdWeek | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national advertisers #ad impressions


Mark Zuckerberg defends free Facebook, fires back at Apple and Ello

When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends w... Continue reading at Engadget

[ Engadget | 2014-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open letter #security concerns


New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #larger trend


Google to Help Publishers Make Money by Blocking Ads

Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age

[ Advertising Age | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #actual ads #biggest seller #make money #ad blocker


Google Program Lets Readers Pay a Buck a Month to Block Ads

Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #digital publisher #mountain view


Johnston Press, Newsquest, Local World take on Facebook and Google

Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnston press #local world #tech companies


Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wasting time #principal analyst


The 10 Premium Publishers Hit Hardest by Fraudulent Ad Sellers

Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek

[ AdWeek | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asian countries #detailed explanation


'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wry how- #installment titled #turkey leg #android emphasizes #barnes noble #give books #christmas gifts


'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past week #wry how- #installment titled #turkey leg #surprisingly easy #android emphasizes #give books #christmas gifts


Facebook courts publishers in looming YouTube battle

Facebook wants to compete with YouTube in the premium video space, so it's asking for a little help from its media company friends -- and even a few YouTube stars. The post Facebook courts publishers in looming YouTube battle appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube stars


AVG: Seven in ten teens don't know all their 'friends' on Facebook

Security firm AVG has published a new report looking at online privacy which shows the considerable amount of regret admitted by some teenagers when it comes to things they have posted online -- and the fact that seven in ten teens don’t know everyone they have befriended on social media. The... Continue reading at Betanews

[ Betanews | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #considerable amount


Jaguar's Google Glass App Brings Print Ads to Life

Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek

[ AdWeek | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv commercials #photo gallery #web video