Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at 'BBC World'
[ BBC World | 2018-04-20 00:00:00 UTC ]
In the spirit of fostering book industry innovation, this year’s BookExpo America featured the first-ever BookExpo Startup Challenge, a contest in which 20 book-related startups compete for prize money and the opportunity to pitch their business model directly to venture capitalists. A digital... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Facing industry pressure from mobile ride-booking applications Uber Technologies Inc. and Lyft Inc., American United Taxi Services is pushing back with an app of its own. "TAXIMKE" is designed with its competitors' concept in mind: order, book and track a taxi through your smartphone. Unlike... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-06-26 00:00:00 UTC ]
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Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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The German trade association the Börsenverein has officially lodged a complaint against... Continue reading at The Bookseller
[ The Bookseller | 2014-06-24 00:00:00 UTC ]
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Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-19 00:00:00 UTC ]
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Bertelsmann is to close its German-language book club business because of a “decreasing... Continue reading at The Bookseller
[ The Bookseller | 2014-06-18 00:00:00 UTC ]
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Apple has avoided an $800 million bill from a clutch of US states and other complainants by reaching an out of court settlement in a controversial price-fixing case. The settlement, the terms of which are yet to be revealed, still has to be ratified by the court and both sides involved in the... Continue reading at Betanews
[ Betanews | 2014-06-18 00:00:00 UTC ]
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German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World
[ PC World | 2014-06-18 00:00:00 UTC ]
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CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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A judge has prevented the acquisition of Hastings from going forward before June 26. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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The first FutureBook Hack will take place this weekend, with programmers, developers and... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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European libraries are allowed to digitize books without the consent of the rights holder, the senior advisor to Europe’s top court said Thursday.The European Copyright Directive does not prevent the digitization of books in a library’s collection if those books are made accessible to the public... Continue reading at PC World
[ PC World | 2014-06-05 00:00:00 UTC ]
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Jaron Lanier will receive the 2014 Peace Prize of the German Book Trade for his writing and advocacy about 'the dangers involved when human beings are reduced to digital categories.' Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-05 00:00:00 UTC ]
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Europeans can continue browsing the Web without fear of breaking copyright law, Europe’s top court has determined in a landmark ruling. The legality of this common practice came into question in Europe as a result of a years-long tussle involving U.K. newspaper publishers, a public relations... Continue reading at PC World
[ PC World | 2014-06-05 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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