Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at 'BBC World'
[ BBC World | 2018-04-20 00:00:00 UTC ]
Axel Springer goes Anglophone to seek an international audience Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-23 00:00:00 UTC ]
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The French and German attitudes toward book prices originate in their long-standing cultural view on the importance of books as a bastion of culture. The post On French and German Attitudes to Book Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-22 00:00:00 UTC ]
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#book prices
Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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#recent memory
#simple fact
Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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#ad impressions
#national advertisers
Google’s effort to scan and digitize millions of library books violates copyright law and deprives authors of licensing fees, royalties and sales, a lawyer for the Authors Guild told an appeals court in New York yesterday (3rd December). The Authors Guild has taken its battle with Google over... Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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#judge ruled
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#licensing fees
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South Korean ad company Cheil Worldwide has reached a deal to buy a stake in Iris Worldwide, a London-based international agency network that works with clients including Samsung, Reckitt Benckiser, Shell, Adidas, Barclaycard, Domino's and Diageo.The companies declined to disclose terms of the... Continue reading at Advertising Age
[ Advertising Age | 2014-11-25 00:00:00 UTC ]
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#disclose terms
#companies declined
#minority stake
#majority stake
With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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#larger trend
#provide advertisers
Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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#detailed explanation
#asian countries
The Reading Agency said that 839,622 children took part in the 2014 Summer Reading Challenge, a 3.6% increase compared to 2013. Sue Wilkinson, chief executive of The Reading Agency, said she was pleased that the numbers were up despite cuts to library services. “Library budgets are very tight... Continue reading at The Bookseller
[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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#save money
#local authorities
#library budgets
#library services
#sue wilkinson
#reading agency
Facebook wants to compete with YouTube in the premium video space, so it's asking for a little help from its media company friends -- and even a few YouTube stars. The post Facebook courts publishers in looming YouTube battle appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-14 00:00:00 UTC ]
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#youtube stars
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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#christmas gifts
#give books
#barnes noble
#android emphasizes
#turkey leg
#installment titled
#wry how-
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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#christmas gifts
#give books
#android emphasizes
#surprisingly easy
#turkey leg
#installment titled
#wry how-
#past week
Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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#web video
#photo gallery
#tv commercials
Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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#john lewis
At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
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Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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#internet age
#banner ad
Penguin Random House UK is to close its Penguin Benelux and France and Penguin Germany offices, putting up to six roles at risk of redundancy, as part of a restructure of its international and group companies’ sales teams. Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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#sales teams
Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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A ruling by the District Court in Berlin has put an end to one of the most acrimonious power struggles in the history of German publishing and secured the future of one of the country’s best-known literary publishers - Suhrkamp. The company can finally now go ahead with much needed reforms,... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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#stay afloat
#german law
#insolvency protection
#german publishing
#district court
The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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#banner ads
#digital arm
#wired magazine
#banner ad