German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-19 00:00:00 UTC ]
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Breaking Digital Ground: E-books and Small Press Literary Publishers

The Association of Writers and Writing Programs annual conference (AWP) began decades ago as a meet-up for academic creative writing departments, students, and writers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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Johannesburg’s Fourthwall: Publishing Experiments on the Periphery

Bronwyn Law-Viljoen, editor of Johannesburg’s inventive art books publisher Fourthwall, discusses how publishing on the periphery of the world can give you an edge. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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How Bad News Brings the Publishing Family Together

The response of people to the sad news concerning Iain Banks, who announced he has terminal cancer, makes us realize how the book trade is like a huge, extended family. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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Amazon and US publishers dismiss indie DRM lawsuit

Amazon and six US publishers have asked a US court to dismiss a lawsuit by three American... Continue reading at The Bookseller

[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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March/April Starred BlueInk Reviews of Self-published Books

Among the best, new self-published titles of March and April is The Beach at Herculaneum by Susan G. Muth, only the second title to win a BlueInk Best Book Award. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Kathy Thomson named chief operating officer of Tribune publishing

Tribune Co. has promoted Kathy Thomson, president and chief operating officer of the Los Angeles Times, to the newly created position of chief operating officer of Tribune’s publishing division. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-04-02 00:00:00 UTC ]
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MJ to publish Union J

Penguin division Michael Joseph will publish a new book by "X Factor" band Union J this... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Publishers look to mobile

Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Germany’s epubli Brings Self-publishing Expertise to UK and Beyond

Holtzbrinck's five-year-old self-publishing platform epubli is expanding to the UK amid a huge shift in attitude toward self-publishing and its potential. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-02 00:00:00 UTC ]
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Premium Publishers Give Private Marketplaces Another Look

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’... Continue reading at AdWeek

[ AdWeek | 2013-04-01 00:00:00 UTC ]
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Snapplify: Custom Publishing Apps Out of Africa

South Africa is making itself known as a home for digital startups. Among the hottest is Snapplify, a digital publishing solutions provider with a growing global profile. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
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At the Intersection of Hyper-Local Digital and Regional Magazine Publishers

Imagine having more than 20 competitors spring up into your market over the course of the last two years. Now picture these competitors being backed by one of the largest digital media institutions on the continent. Welcome to the new city and regional magazine market. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-01 00:00:00 UTC ]
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Christian Self-Publishers Finally Get Some Respect

These days, Christian self-publishing has moved from the Rodney Dangerfield era to the Aretha Franklin age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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Is Google’s Agreement with French Publishers Exportable to the U.S.?

You may have missed the news in early February that Google has established a $60 million Euro (about $80 million) fund to support a group of French publishers in their digital enterprises. Not only that, Google chairman Eric Schmidt jetted to Paris ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-29 00:00:00 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
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Children’s Nonfiction Publishing Comes of Age

Once an afterthought, children's nonfiction publishing is experiencing a revolution, especially in the US, where the segment grew by 5% in 2012. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-25 00:00:00 UTC ]
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What Went Wrong for Canada’s D&M Publishers

Veteran Canadian publisher Scott McIntyre described the dismantling of D&M Publishers, the iconic Canadian independent publishing house he cofounded 40 years ago, as the result of an unfortunate confluence of circumstances. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-23 00:00:00 UTC ]
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