German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker pop-ups. G+J's ad blocking strategist Oliver Von Wersch, who has also played a major part in the forming of the global ad blocking coalition announced last week, talks through the process. The post German publisher Gruner + Jahr’s latest ad blocking tactic: Humor appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-19 00:00:00 UTC ]
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AAP reports ebooks now account for over 22 percent of US publishers' revenue

It's well off the triple year-over-year growth that ebooks saw a few years ago, but the latest report from the Association of American Publishers shows that ebooks did inch up even further in 2012 to account for a sizeable chunk of overall book sales. According to its figures, ebooks now... Continue reading at Engadget

[ Engadget | 2013-04-13 00:00:00 UTC ]
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There’s No Such Thing as “Normal,” say UK Publishing CEOs

Several UK CEOs set the agenda going into next week's London Book Fair. Top of the list: communicating with consumers and coping with the relentless pace of change in publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-12 00:00:00 UTC ]
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Fifty Shades of Grey pays dividends for publishing

Book publishing is a business of high stakes gambles—and trade book publishers continue to make the right bets.Helped by blockbuster titles Fifty Shades of Grey and The Hunger Games, the industry posted net revenue of $7.1 billion in 2012, up 6.2% from the prior year, according to the... Continue reading at Crains New York

[ Crains New York | 2013-04-12 00:00:00 UTC ]
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Ebooks Made Up 23 Percent of US Publisher Sales in 2012, Says the AAP

Ebooks accounted for 22.55 percent, or nearly a quarter, of U.S. book publishers&rsquo; sales in 2012, according to a full-year report released by the Association of American Publishers Thursday. That&rsquo;s up from 17 percent of sales in 20 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
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New imprint Moth to publish Northern crime

A new crime fiction imprint based in the north of England has been launched to publish the... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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Smashwords Prioritizes International Self-Publishing Markets

Facing a 30% slowdown in growth in the US, Smashwords' CEO Mark Coker says the big opportunity is abroad and the company is doing more to cater to non-English speakers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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Medium's New Collaborative Publishing Feature Encourages Authors To Create Better Things, Together

Medium's hypothesis has always been that people create better things when they work together. The publishing platform's newest tool helps its authors do just that. Biz Stone and Ev Williams' founding mantra for Medium, the publishing platform they launched last August, was, "People create... Continue reading at Fast Company

[ Fast Company | 2013-04-10 00:00:00 UTC ]
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Barnes and Noble Rebrands Self-publishing Platform Pubit as NOOK Press

Capitalizing on the recognition of NOOK, Barnes & Noble has rebranded its self-publishing platform Pubit as NOOK Press and added features from FastPencil. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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Publishers in the UK are Expecting Digital Revenues to Increase by 15% This Year

Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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Barnes & Noble creates a new self-publishing service

Nook Press gives authors up to 65 percent of their revenue and allows them to sell their titles anywhere. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
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T&F buys Manson Publishing

Specialist medical publisher Manson Publishing has been bought by Taylor & Francis imprint... Continue reading at The Bookseller

[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Obama advisor David Axelrod to publish Washington memoir

David Axelrod, former senior advisor to President Obama, is joining the list of one-time Obama administration officials who will be penning memoirs next year, Penguin Press has announced. David Axelrod, former senior advisor to President Obama, is joining the list of one-time Obama... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-04-10 00:00:00 UTC ]
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Can Self-Publishing Help Circumvent Censorship?

The internet has opened up new pathways for writers looking to circumvent state censors. This is especially true in countries like China, where internet use if booming. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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HCCB to publish 'newly discovered' Scarry title

HarperCollins Children's Books has acquired a previously unpublished Richard Scarry title... Continue reading at The Bookseller

[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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Barnes & Noble relabels PubIt! as Nook Press, adds web-based publishing tool

Barnes & Noble's PubIt! self-publishing conduit has been active for well over two years, but you'd be forgiven for overlooking it with that somewhat forgettable (if very emphatic) name. The company might just know what you're thinking, as it's giving the service a considerably more memorable... Continue reading at Engadget

[ Engadget | 2013-04-09 00:00:00 UTC ]
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The Ten Ways Self-Publishing Has Changed Everything

At The Guardian, Alison Baverstock, author of the guide to self-publishing, The Naked Author, listed the ways in which self-publishing has changed the world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-09 00:00:00 UTC ]
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Thatcher memoir to be published this week

HarperCollins imprint HarperPress will publish Margaret Thatcher’s autobiography as a... Continue reading at The Bookseller

[ The Bookseller | 2013-04-08 00:00:00 UTC ]
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5 Tips for Self-published Authors to Maximize Rights and Licensing Deals

Hannah Sheppard, creative director at IPR License, reminds self-publishers that getting the basics right are key when pursuing international rights deals. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-08 00:00:00 UTC ]
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