To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Many in the publishing world were convinced that Ms. Knox's story would be a huge best seller, overcoming concerns that she may not be a sympathetic figure to some of the public. Continue reading at The New York Times
[ The New York Times | 2012-02-17 00:00:00 UTC ]
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The Pulitzer Prize-winning New York Times reporter, who died Thursday while reporting in Syria, was to have embarked soon on a 20-city tour to promote his new book. Continue reading at The New York Times
[ The New York Times | 2012-02-17 00:00:00 UTC ]
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As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Bluff Media has been acquired by horse racing and entertainment company Churchill Downs Incorporated (CDI) for an undisclosed amount. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Springville, Utah (PRWEB) February 14, 2012 The McClatchy Company, the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI™) to implement DTI Circulati ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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In December 2010, National Book Network CEO Jed Lyons made the decision to cut back on the number of distribution clients NBN represented while also realigning its sales and marketing teams. The changes led to the departure of some NBN executives including NBN president Rich Freese, who moved to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-13 00:00:00 UTC ]
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Octopus is to release a free ebook to tie in to Valentine's Day, The Joy of Sex: A Little... Continue reading at The Bookseller
[ The Bookseller | 2012-02-13 00:00:00 UTC ]
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These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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HarperCollins' financial performance continues to be unclear, with parent company News Corp... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Nearly a quarter of all books sold on Hive since October have been digital, Gardners has revealed... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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David Pugh, council leader at the Isle of Wight, will be among those giving evidence at the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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The Cult of the Leader (Wiley), written by Christopher Bones, has been named as the CMI... Continue reading at The Bookseller
[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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Booklore bookshop in Sherborne is closing after 35 years. Its owner, Gill Capel, is retiring... Continue reading at The Bookseller
[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing. About.com recently dumped its CEO. Yahoo’s $100 million acquisition of Associated Content (now Yahoo Voices) has yielded a network of 700,000... Continue reading at AdWeek
[ AdWeek | 2012-02-06 00:00:00 UTC ]
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