To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-08 21:27:51 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian
[ The Guardian | 2014-03-25 00:00:00 UTC ]
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In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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A breakdown of which publishers share traffic data with their own writers -- and which don't.The post Why top digital publishers are betting on data dashboards for reporters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-24 00:00:00 UTC ]
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Yen Press and Japanese gaming and manga publisher Square Enix have entered into a partnership to distribute Square Enix manga in digital editions internationally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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Last week in the UK, the announcement of the new budget for the country was closely watched as citizens kept an eye on whether they'll be paying more for beer and whether taxes are going up or down. There's a lot to talk about in George Osborne's 2014 budget, but this is not the place to discuss... Continue reading at Betanews
[ Betanews | 2014-03-24 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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USA Today is in the midst of rethinking what it’s all about. Gone is the mindset of being a national newspaper; in is the goal of establishing itself as a national news brand on several platforms -- and yes, that includes print. USA Today president and publisher Larry Kramer explained the... Continue reading at Digiday
[ Digiday | 2014-03-23 00:00:00 UTC ]
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Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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When online bookstores came on the scene back in 1999, there were around 5,000 brick-and-mortar bookstores in Korea. Today, there are barely 1,500 nationwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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As print advertising revenue erodes for the consumer magazine industry as a whole, there are titles finding success catering to pockets of readers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-21 00:00:00 UTC ]
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For global publisher Oxford University Press (OUP), close connections with the markets that it operates in have afforded plenty of opportunities to establish partnerships with different technology companies for its products and services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Consider these figures: This is the country with the fastest Internet speed in the world at 13.3 Mbps (against 8.7 Mbps in the U.S.), and 98% of its households have access to broadband Internet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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A seasoned rights agency knows the answers to the following questions: What kind of title will sell and what will become silverfish fodder in the warehouse? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Penguin Random House Merger with Santillana will force the Brazilian operation to choose whether to stay or leave the powerful DLD digital distribution platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-21 00:00:00 UTC ]
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The Hobbit and Lord of the Rings author's version of epic Anglo-Saxon poem fleshes out heroes' past, says son who edited manuscriptHwæt! Almost 90 years after JRR Tolkien translated the 11th-century poem Beowulf, The Lord of the Rings author's version of the epic story is to be published for the... Continue reading at The Guardian
[ The Guardian | 2014-03-19 00:00:00 UTC ]
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Amazon Publishing plans to release more than 500 titles in the UK this year, the company's... Continue reading at The Bookseller
[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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We asked a handful of Digiday Publishing Summit attendees at legacy media outlets one simple question: What has been the hardest -- or most surprising -- part of transitioning from a print to digital model? Here's what they told us.The post What’s the hardest part of digital for legacy... Continue reading at Digiday
[ Digiday | 2014-03-19 00:00:00 UTC ]
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According to a report from BookNet Canada, "Canadian publishers have adapted to the appetite for digital reading and embraced ebook publishing as a new norm." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-18 00:00:00 UTC ]
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A new report from BookNet Canada released on Monday, tracking the digital publishing programs of the country's publishers, has found that 90% have ebook programs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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