For Sale or in Flux, a Big Year Looms for Business Magazines

With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at large, where 2014 will see traditional media companies continue to do battle with digital upstarts and new players emerge. Already this year, the former editors of AllThingsD introduced their new website Re/code with backing from NBC Universal, adding another prominent combatant to the field.The good news for business magazines, according to media buyers and marketers, is that they offer a strong editorial product at a time when advertisers are eager to appear in, around or near high-quality content. The magazines themselves also point to their broadening portfolio of conferences, foreign licensees and other new revenue streams. Forbes, for example, is building a Forbes-branded office tower in the Philippines and putting its name on the business school at Ashford University in Iowa. Fortune events such as The Most Powerful Women Summit and the Global Forum are generating growing profits in their own right. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
News tagged with: #media buyers #high-quality content #revenue streams

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The Sale, Decline, and Ultimate Demise of Cahners Publishing

Fourth and final excerpt in a series about a great American B2B media company. The post The Sale, Decline, and Ultimate Demise of Cahners Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-30 00:00:00 UTC ]
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Norton Names Curry to New Sales and Marketing Post

The publisher has created a new position--v-p of trade sales and marketing--and appointed senior editor Brendan Curry to the post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
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Playboy is Up for Sale, Sources Say

The 62-year-old men's magazine said to be hitting the auction block weeks after going nudity-free, could fetch over $500 million. The post Playboy is Up for Sale, Sources Say appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinterest appeared #social platforms #slow burn #evergreen content


Digital Advertising: A Shady, Shoddy, Fast-Growth Business

How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #publishers make


“Traveling” Ideas Make Regional Magazines the Place to Be Seen

Innovation still matters, but sometimes it helps to be a follower, too. The post “Traveling” Ideas Make Regional Magazines the Place to Be Seen appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-24 00:00:00 UTC ]
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Religion and Spirituality On-Sale Calendar: April 2016

A memoir by Joel Osteen’s mother, the latest from NPR host Krista Tippett, and Sally Lloyd Jones’s new story for children make up this list of the most-anticipated books publishing in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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'Read wisely,' Sceptre urges as it marks 30th year

Hodder & Stoughton literary imprint Sceptre will mark its 30th anniversary this year with a series of events and promotions, branded with a motto that says "Read wisely. Read Sceptre." Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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Hill: 2016 to be 'tough' year for CUP Academic

Mandy Hill, m.d. of the academic publishing division at Cambridge University Press, has said 2016 "is going to end for us as a very tough year", with the business facing "big internal changes which will result in reduced output". Continue reading at The Bookseller

[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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Quarto achieves 'most profitable year' as Chadwick steps down

The Quarto Group has seen its "most profitable year ever", the company said, while announcing its chairman Tim Chadwick has decided to step down from the board. Continue reading at The Bookseller

[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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Bookshops could benefit from business rates shakeup

A raft of changes announced in the budget today could ease the heavy burden of business rates shouldered by independent and chain bookshops. Continue reading at The Bookseller

[ The Bookseller | 2016-03-17 00:00:00 UTC ]
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How To Be A Better Friend, Even When You're Busy

During the busy years of building careers, setting aside time for friends can feel self-indulgent.Get Elisabeth McKetta and Cathy Doggett on the phone together and they can't stop laughing. Soon they are finishing each others' sentences about events that happened a decade ago. They met as young... Continue reading at Fast Company

[ Fast Company | 2016-03-17 00:00:00 UTC ]
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Books Inc. Named 2016 PW Bookstore of the Year; Solomon Rep

In a California sweep, both 165-year-old Books Inc., the oldest bookstore in the West, and Lise Solomon with the Karel/Dutton Group took this year’s PW Awards, which will be presented at BookExpo America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oldest bookstore #lise solomon #pw awards #bookexpo america


The Magazine Channel Launches Reading App

Inkworthy debuts with more than 450 publishers on board. The post The Magazine Channel Launches Reading App appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-16 00:00:00 UTC ]
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‘Super Tuesday 2’ was a big night for publishers streaming live on Facebook

“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday

[ Digiday | 2016-03-16 00:00:00 UTC ]
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Newsstand Sales Fell 16 Percent in 2015

Convenience and drug stores, craft and women's magazines suffer the worst declines as North American revenues dip below $2.5 billion. The post Newsstand Sales Fell 16 Percent in 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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In 2015 Results, Regnery Records First Loss in Six Years

With sales at the conservative press down last year, Regnery is trying to diversify its list and lessen its dependence on frontlist political books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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Bookstore Sales Rose 3.8% in January

Following a 2015 in which bookstore sales rose 2.5%, sales in the segment rose 3.8% in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek

[ AdWeek | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad unit #amy poehler #small portion #third-party measurement


Hachette UK optimistic despite 'challenging' year

Shares in Hachette’s parent company Lagardere have fallen by 8.2% this morning after announcing a lower-than-expected profit forecast and the departure of its chief financial officer. Continue reading at The Bookseller

[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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