Flying Eye launches brand partnership with Wahaca

Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-01-28 00:00:00 UTC ]

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This week's agency moves, hires, and partnerships: October 14, 2019

Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age

[ Advertising Age | 2019-10-14 19:04:03 UTC ]
More news stories like this | News stories tagged with: #vice president #nbc universal #american express #creative director #senior director #active international #digital media


HMP Launches European Division With Latest Event Acquisition

HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
More news stories like this | News stories tagged with: #b2b media #separate transactions #bottom line


Rocket launch: Pan Macmillan primed for global publication of Elton John memoir

Pan Macmillan has taken steps to ensure its global publication of Elton John’s long-awaited first memoir makes a big splash—and it’s been a colourful journey...   Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 00:46:32 UTC ]
More news stories like this | News stories tagged with: #global publication #elton john #memoir makes #memoir #pan macmillan


Bluebird swoops for Brand's joy journal

Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 19:48:04 UTC ]
More news stories like this | News stories tagged with: #fearne cotton


Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #revenue streams #hearst


HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
More news stories like this | News stories tagged with: #dirty dancing


Libraries Connected launches programme for BBC Novels That Shaped Our World festival

Libraries Connected has launched a programme of activities and partnerships as part of the BBC’s The Novels That Shaped Our World festival. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 15:45:24 UTC ]
More news stories like this | News stories tagged with: #bbc novels #world festival #libraries connected #libraries


Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #print circulation #hearst


Northstar Travel Eyes International Expansion With Three Acquisitions

Northstar Travel Group is on a buying spree. The Secaucus, N.J.-based, private equity-backed B2B media company mainly serving the travel and hospitality space has acquired travAlliancemedia, Buying Business Travel Media and CAT Media in a trio of separate deals announced Monday and... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-08 16:33:05 UTC ]
More news stories like this | News stories tagged with: #wasserstein partners #reed elsevier #active acquirer #financial terms


Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #warner bros #instagram posts #times square #sunset strip #comic book


In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies.  While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #suicide squad #public criticism #box office #comic book


Kindle Kids Edition -- Amazon launches ebook reader for younger bookworms

Amazon has launched a child-friendly version of its Kindle ereader -- the Kindle Kids Edition. At $110, this special edition device is slightly more expensive than the cheapest Kindle, but it has one massive advantage that will appeal to parents, kids and others: it is free from ads. But there... Continue reading at Betanews

[ Betanews | 2019-10-07 15:55:49 UTC ]
More news stories like this | News stories tagged with: #amazon announces #cheapest kindle #young readers #including access #encourage reading #kindle #ebook reader


Amazon launches Kindle for children

Amazon has launched a Kindle for children, in its first ever dedicated reading experience built for youngsters.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-07 01:02:07 UTC ]
More news stories like this | News stories tagged with: #kindle


Lego Publishing and Ameet to launch new publishing imprint Lego Books

Lego Publishing will launch a new imprint, Lego Books, in partnership with children's book publisher Ameet.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-04 12:07:17 UTC ]
More news stories like this | News stories tagged with: #children's book #publishing imprint


Queer Eye host and cookbook author Antoni Porowski follows Chrissy Teigen’s twitter for her replies

Queer Eye host and “Antoni in the Kitchen” author Antoni Porowski shares his media diet. TV Show Jack Whitehall: Travels with my fatherRead Full Story Continue reading at Fast Company

[ Fast Company | 2019-10-03 07:00:13 UTC ]
More news stories like this | News stories tagged with: #chrissy teigen #media diet #tv show #cookbook


Poisoned Pen Launches Horror Classics Line

Just in time for Halloween, Poisoned Pen Press, the Sourcebooks mystery imprint, has announced a new line, the Haunted Library of Horror Classics, which will debut in January 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
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Philip Pullman reveals inspiration behind Secret Commonwealth at sold-out launch

Philip Pullman officially launched The Secret Commonwealth to huge cheers at a sold-out Alexandra Palace last night, where the author appeared in conversation with journalist Zing Tsjeng on stage after readings from actors including Anne-Marie Duff and Niamh Cusack. Continue reading at The Bookseller

[ The Bookseller | 2019-10-02 18:20:42 UTC ]
More news stories like this | News stories tagged with: #secret commonwealth #alexandra palace #author appeared


MediaMath launches new platform to 'clean up' digital media supply chain

Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
More news stories like this | News stories tagged with: #rubicon project #business insider #havas media #ibm watson #digital media


Apple News+ Launches in the UK with The Times and Hearst on Board

Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news+ #hearst


Wizarding World Digital launches with Harry Potter fan club and app

Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 17:45:18 UTC ]
More news stories like this | News stories tagged with: #harry potter