Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek
[ AdWeek | 2022-03-29 13:52:12 UTC ]
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The impact of an earlier Easter and a kerfuffle surrounding Dr. Seuss titles that sold many books last year proved impossible to overcome last week, when unit sales of print books were down 12.8% compared to the week ended March 20, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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"Antiracist Baby" is a No. 1 bestseller on Amazon a day after the GOP senator railed against it during Judge Ketanji Brown Jackson’s confirmation hearing. Continue reading at HuffPost
[ HuffPost | 2022-03-23 19:18:14 UTC ]
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Amazon's latest Kindle Paperwhite is one of the nicest (and newest) e-readers out there, and you can now pick one up at an all-time low. It's on sale for just $105, for a savings of $35 (25 percent) off the regular $140 price. You'll also find deals on the regular Kindle with a built-in front... Continue reading at Engadget
[ Engadget | 2022-03-22 10:35:35 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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Unit sales of print books fell 8.3% in the week ended Mar. 12, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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With juvenile sales falling 13% and adult nonfiction dropping 8.6%, print unit sales fell 8.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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January bookstore sales increased to $914 million in 2022 over 2021, but were 7.7% below bookstore sales in January 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
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With bidding still open, fundraiser whose lots include the chance to appear in books by Lenny Henry and Peter James and lunch with Jeremy Bowen has raised £37,000An auction of signed books, experiences and mentoring sessions from the British literary community to raise money for Ukraine has... Continue reading at The Guardian
[ The Guardian | 2022-03-14 16:18:23 UTC ]
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Pearson up 21% in London after Apollo says mulling possible cash offer for group Continue reading at MarketWatch.com
[ MarketWatch.com | 2022-03-11 11:30:01 UTC ]
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Led by a 44.1% increase in sales of K-12 instructional materials and double-digit gains in the children’s/young adult and religious press segments, industry sales rose 3.7% in January, according to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Unit sales of print books dropped 16.2% in the week ended Mar. 5, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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A year ago, sales of Dr. Seuss titles were soaring following the decision by Dr. Seuss Enterprises to stop publishing some older Seuss titles. With no such controversy this year, unit sales of print books fell 16.2% last week from a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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Despite a number of challenges, third quarter revenue at John Wiley rose 7% over the comparable period in fiscal 2021 and the company is poised to have sales exceed $2 billion for the first time in its history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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Literary agents in Christian publishing identify hot trends for 2022, while urging publishers to diversify their lists and think about how to grow new authors who can take over for aging stars. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-09 05:00:00 UTC ]
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As part of its ongoing efforts to integrate Workman Publishing into its operations, Hachette Book Group has announced its plans to meld the HBG and Workman sales and subrights teams. The new reporting lines will begin effective March 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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With every category except adult nonfiction reporting gains, unit sales of print books rose 4.3% in the week ended Feb. 19, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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Unit sales of print books rose 4.3% last week over the week ended February 20, 2021, at outlets that report to NPD BookScan. The weekly increase was the best compared to 2021 so far this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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Unit sales of print books rose 2.8% in the week ended Feb. 12, 2022, compared to the similar in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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