Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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Unit sales of print books fell 8.8% in the week ended July 9, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-15 04:00:00 UTC ]
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Sales of print books began the second half of 2022 on a down note, with units falling 8.8% last week compared to the week ended July 10, 2021. The sales pattern was a familiar one, with gains in adult fiction not enough to offset deep declines in adult nonfiction and the juvenile segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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With sales in all categories falling, publishers who provide results to AAP’s StatShot program reported a 12.6% decline in sales in April compared to a year ago, resulting in a 2.3% drop in industry sales through the first four months of 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-11 04:00:00 UTC ]
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It's no secret that Amazon devices are some of the best things to buy on Prime Day. Amazon usually discounts most of its gadgets to record-low prices for the two-day shopping event, but Prime members can take advantage of great sales now. In addition to bringing devices like the Echo Dot and the... Continue reading at Engadget
[ Engadget | 2022-07-09 13:30:14 UTC ]
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After two straight years of solid growth, print book sales fell 6.6% in the first half of 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-08 04:00:00 UTC ]
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Film production company New Regency has partnered with Insight Editions to form a publishing division producing large-format art and gift books based on New Regency's films and series, starting with Simon Abrams's 'The Northman: A Call to the Gods.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-05 04:00:00 UTC ]
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Sales of comics and graphic novels rose 62% in 2021 over 2020, according to a new joint estimate by ICv2 and Comichron. Total comics and graphic novel sales to consumers in 2021 in the U.S. and Canada were approximately $2.07 billion, Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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With all nonfiction categories posting double-digit declines, unit sales of print books fell 9.4% in the week ended June 25 from the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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Amazon sells more stuff than any other company on the planet. And one of the things that it sells the most of is tablets, specifically its own-brand Fire tablets. So when Amazon’s yearly celebration of unbound consumerism commences, you can bet there will be plenty of Prime Day deals on... Continue reading at PC World
[ PC World | 2022-06-30 13:56:04 UTC ]
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As sales of nonfiction continued to struggle, unit sales of print books fell 9.4% last week compared to the week ended June 26, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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Text-to-speech automated audiobook narration arrives at Bookwire, amid the company's insistence on its respect for human narration. The post Germany’s Bookwire Now Offers Artificial Narration for Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-27 12:12:31 UTC ]
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Unit sales of print books fell about 5% in the week ended June 18, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-24 04:00:00 UTC ]
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Despite a good sales increase for adult fiction titles, unit sales of print books fell 5% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Series like “Batman: The Long Halloween” influenced big-screen images of the hero, while “Superman for All Seasons” was another fan favorite. Continue reading at The New York Times
[ The New York Times | 2022-06-18 01:12:50 UTC ]
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More declines in the nonfiction categories led to a 5.3% drop in unit sales of print books overall in the week ended June 11, compared to the similar week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Bookstore sales posted a solid increase in April over 2021, rising 31.6%, to $633 million, from $481 million a year ago. For the first four months of 2022, bookstore sales increased 19.4% over the comparable period in 2021, rising to $2.62 billion, from $2.19 billion in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Wiley overcame a decline in its education publishing segment to post a 7% increase in revenue for the fiscal year ended April 30, 2022 and a 18% increase in operating income. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Unit sales of print books fell 5.3% last week from the comparable week in 2021 at outlets that report to NPD BookScan. The drop was the smallest decline in about two months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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People who turned to books during Covid lockdowns continuing to buy them, company saysBloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.The company benefited substantially... Continue reading at The Guardian
[ The Guardian | 2022-06-15 08:09:40 UTC ]
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A recent report from NPD BookScan found that U.S. print book sales of LGBTQ fiction reached nearly 5 million units in 2021, doubling 2020 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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