Firm Offers Insight into Tablet Mag Sales

Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'

[ AdWeek | 2011-09-22 00:00:00 UTC ]
News tagged with: #digital device #apples ipad #beta test #consumer habits #dominant player #itunes store

Other Publishing stories related to: 'Firm Offers Insight into Tablet Mag Sales'

‘Probably Ruby’ offers an authentic portrait of transracial adoption

Lisa Bird-Wilson's debut novel revolves around a Métis girl adopted by a White family. Continue reading at The Washington Post

[ The Washington Post | 2022-05-10 22:14:37 UTC ]
More news stories like this | News stories tagged with: #debut novel

Print Unit Sales Fell 6% at the End of April

With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
More news stories like this |

Michelle Huneven’s ‘Search’ offers spiritual wisdom — and cookies

Michelle Huneven's novel "Search" follows a food writer's efforts to help her church find a new minister. Continue reading at The Washington Post

[ The Washington Post | 2022-05-03 12:37:35 UTC ]
More news stories like this | News stories tagged with: #food writer

PRH Sees Sales of Spanish-Language Books Surge

Silvia Matute, president of Penguin Random House Grupo Editorial’s U.S. division, discusses the company’s growth and the Spanish-language book market in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #penguin random house

Sales of Print Books Fell 12.6% in Mid-April

With sales declining in every category, overall unit sales of print books dropped 12.6% in the week ended Apr. 23, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
More news stories like this |

Print Book Sales Dropped 12% Last Week

Print unit sales were down in every category last week compared to the week ended April 24, 2021, at outlets that report to NPD BookScan, resulting in an overall decline of 12.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared

Insight Editions Creates Reinhart Pop-Up Studio

Insight Editions is teaming with author and pop-up paper engineer Matthew Reinhart to form a new imprint, Reinhart Pop-Up Studio. It will publish eight to 10 titles per year in a list that will ultimately include about half new content and about half titles based on licensed properties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #insight editions #licensed properties

Former Bantam Sales Head Lou Satz Dies at 94

Satz, who headed sales at Bantam in the 1960s and 1970s under Oscar Dystel, died on April 9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #oscar dystel

$5 Audiobooks are On Sale at Libro.fm for Independent Bookstore Day

From April 25 to May 1, Libro.fm has a selection of audiobooks on sale for $5 each. Continue reading at Book Riot

[ Book Riot | 2022-04-25 15:56:05 UTC ]
More news stories like this | News stories tagged with: #independent bookstore

Sales of Print Books Jumped 16% Ahead of Easter

A huge spike in demand for children’s books in the lead-up to Easter resulted in a 16.8% increase in unit sales of print books in the week ended Apr. 16, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #8% increase

5 insights that will allow you to compete in the future of work

Management consultant and bestselling author Keith Ferrazzi insists that the most important lesson of all is that this is your opportunity to learn from your peers. Keith Ferrazzi is the founder and chairman of Ferrazzi Greenlight, a management consulting and coaching company that works to... Continue reading at Fast Company

[ Fast Company | 2022-04-16 05:00:03 UTC ]
More news stories like this | News stories tagged with: #management consultant #fast company #leadership teams #bestselling author

Bookstore Sales Rose 27% in February

Bookstore sales were $583 million in February up from $459 million a year ago, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #preliminary estimates #census bureau #bookstore sales

Easter Bump Lifted Print Book Sales by 10% Last Week

With Easter getting closer, the children's category had a big jump in sales last week over a year ago, leading to an overall 10.2% increase in print unit sales for the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big jump #2% increase #print book

Brooklyn Library Offers Access to Banned eBooks to Teens Across the U.S.

The UnBanned Books initiative will give anyone in the U.S. between 13-21 a free eCard, giving them access to frequently challenged ebooks. Continue reading at Book Riot

[ Book Riot | 2022-04-13 16:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks

Sourcebooks Has Record First Quarter Sales

Widespread changes made last year to such things as its supply chain, remote work, and efforts to reach consumers led to a point-of-purchase print unit sales increase of 36% at Sourcebooks in the first quarter of 2022 over the comparable period in 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter sales #supply chain #remote work

No Actions Offered to Librarians to Help With Book Bans From National Org: Book Censorship News, April 8, 2022

This week's book censorship news includes a look at what the American Library Association is -- and is not -- doing right now. Continue reading at Book Riot

[ Book Riot | 2022-04-08 10:41:00 UTC ]
More news stories like this | News stories tagged with: #book bans #library association

The Book Sales Boom Has Ended

Sales of print books dipped 8.9% in the first quarter of 2022, putting an end to a long sales surge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
More news stories like this |

Barnes & Noble is finally offering an audiobook service

Barnes & Noble finally has a direct answer to Amazon's purchase of Audible. The bookseller has launched a B&N Audiobooks service in the US that lets you either buy recordings or pay $15 per month for a subscription that offers one recurring monthly credit. You'll have access to more than... Continue reading at Engadget

[ Engadget | 2022-04-07 16:21:47 UTC ]
More news stories like this | News stories tagged with: #barnes noble #audiobook service #e-book #bookshop #bookseller #audiobook

London Book Fair Exhibitor Publishing Scotland: ‘Facilitating Rights Sales’

'Channels for voices in Scottish literature,' says Alan Bett, are enhanced by Publishing Scotland's international fellowship. The post London Book Fair Exhibitor Publishing Scotland: ‘Facilitating Rights Sales’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 00:50:03 UTC ]
More news stories like this | News stories tagged with: #scottish literature #publishing scotland #london book fair #book fair

Print Book Sales Plummeted by Nearly 20% Last Week

The release of a new Dav Pilkey title and the approach of Easter last year combined to sink unit sales of print books 19.8% last week compared to the week ended March 27, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared