Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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In 2021, chain-wide sales at Half Price Books were up 20% over 2020. The company now runs 124 stores in 19 states. Employees have unionized at four different stores in Minnesota. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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W H Smith has reported a "good performance" for the 20-week period to 15th January 2022, with total group revenue at 85% of 2019 levels. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 20:43:57 UTC ]
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Paul Bogaards, who resigned at the end of 2021 as executive v-p and deputy publisher at Knopf after a long career, has started Bogaards Public Relations LLC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-18 05:00:00 UTC ]
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Bookstore sales were $709 million in November, up 43% from November 2020, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-18 05:00:00 UTC ]
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Now is a good opportunity to buy one of the best no-frills e-readers available. Amazon is selling the latest generation of its standard Kindle reader for just $50 during a one-day sale, or $70 for a version without ads. Those are the lowest prices we've seen since Black Friday, and make them... Continue reading at Engadget
[ Engadget | 2022-01-16 16:05:56 UTC ]
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Unit sales of print books fell 13.9% in the week ended Jan. 8, 2022, compared to the first week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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Facing tough comparisons to 2021, when sales got off to a strong start compared to 2020, unit sales of print books fell 13.9% last week from the first week in 2021 at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-13 05:00:00 UTC ]
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Booming appetites for crime, sci-fi and romance drive fiction sales 20% higher than in 2019, with Richard Osman the year’s bestselling authorBook sales continued to climb last year despite lockdowns, with more than 212m print books sold in 2021 – the highest figure of the last decade.Driven by... Continue reading at The Guardian
[ The Guardian | 2022-01-11 17:21:11 UTC ]
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Black Sands Entertainment, an African American–owned comics publisher, webcomics app, and media venture, has agreed to an offer of $500,000 for a 30% stake in the company from comedian and actor Kevin Hart. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-11 05:00:00 UTC ]
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The coronavirus pandemic may continue to cloud people’s lives, but it has generated a silver lining for the French book business. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 14:15:46 UTC ]
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Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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The sales of print books in the US soared across 2021, boosted by fiction with YA and graphic novels riding high in particular. Continue reading at The Bookseller
[ The Bookseller | 2022-01-07 18:22:38 UTC ]
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Financial results from Educational Development Corp. continue to suffer from comparisons to the record highs they hit last year, although EDC said sales through the first nine months of the year are still ahead of pre-pandemic levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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Henry Firth and Ian Theasby, the co-creators of BOSH!, have sold more than one million copies of their plant-based cookbooks, according to publisher HQ. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 14:19:08 UTC ]
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Candlestick Press is planning to publish a record 22 titles this year and says sales in 2021 were up 23% on the previous 12 months. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 13:52:51 UTC ]
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Bath-based publishing firm From You to Me is offering all staff an extra day off every year as a "charity day". Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 10:07:42 UTC ]
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Led by the fiction categories, unit sales of print books rose 8.9% in 2021 over 2020 at outlets that report to NPD BookScan. 825.7 million print units were sold last year, a jump of nearly 68 million over 2020 and a whopping 132 million over 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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Sales of adult trade books rose 5.3% in November over 2020, while children’s/young adult book sales posted a 9.8% increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-04 05:00:00 UTC ]
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Unit sales of print books fell 2% in the week ended Dec. 18, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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Print book sales finished the last week before Christmas with a rush as sales increased 15.4% over the comparable week in 2020 at outlets that report to NPD BookScan. The gain put an end to a two-week streak of declining sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-30 05:00:00 UTC ]
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