Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
News tagged with:
#digital device
#apples ipad
#beta test
#consumer habits
#dominant player
#itunes store
Australian online book retailer Booktopia Group reported a 35% increase in revenue in the fiscal year ended June 30, 2021 over fiscal 2020 with sales of A$223.9 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#35% increase
#online book
Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget
[ Engadget | 2021-08-29 15:44:54 UTC ]
More news stories like this | News stories tagged with:
#weeks earlier
#base kindle
#easy choice
#grabbing books
#buying advice
#follow @engadgetdeals
#audiobook
#kindle
“Exodus, Revisited” offers new insights about a woman’s break from her Hasidic community. Continue reading at The Washington Post
[ The Washington Post | 2021-08-28 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#memoir
James Daunt has hailed a rise in sales at American bookseller Barnes & Noble following changes he introduced after being appointed as its c.e.o. in 2019. Continue reading at The Bookseller
[ The Bookseller | 2021-08-27 02:05:18 UTC ]
More news stories like this | News stories tagged with:
#james daunt
#american bookseller
Unit sales of print books increased 1.6% last week over 2020, ending four weeks of declines. Adult fiction sales led the rebound, with sales up 26.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
More news stories like this |
Unbound has reported its trade sales grew year on year in both the UK and US by 31% and 51% respectively during 1st January to 31st July 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 22:51:14 UTC ]
More news stories like this | News stories tagged with:
#uk sales
A law firm's charity arm is launching several bookshops as a way to combat loneliness and foster community connections. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 09:01:14 UTC ]
More news stories like this | News stories tagged with:
#law firm
#combat loneliness
With all segments posting increases, sales rose 18.1% in the first half of 2021 over the comparable period in 2020 for publishers who report results to the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#report results
Unit sales of print books declined 1.3% in the week ended Aug. 14, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
More news stories like this |
If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | News stories tagged with:
#remove ads
#kindle fire
#special offers
#save money
#purchase price
#good idea
#bad news
#amazon offers
#lower price
#fire tablet
#kindle
While print unit sales improved last week over the week ended August 7, 2021, they still fell 1.3% compared to a year ago, as adult fiction remained the only category to post a meaningful increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#3% compared
Reading devices with E-ink displays are an absolute must for hardcore readers. Can you read books using a traditional Android tablet or Apple iPad? Sure, but the screen can cause eyestrain. An E-ink reader, such as Amazon's Kindle Paperwhite, makes reading digital books much more enjoyable --... Continue reading at Betanews
[ Betanews | 2021-08-16 21:49:10 UTC ]
More news stories like this | News stories tagged with:
#reading devices
#hardcore readers
#read books
#apple ipad
#e-ink reader
#kindle paperwhite
#digital books
#kindle
Travel publishers have reported an uptick in sales in recent months as coronavirus restrictions have eased. However many warn it may be “years” until things return to normal, with some pivoting towards popular UK and activity-based guides. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 11:20:27 UTC ]
More news stories like this | News stories tagged with:
#things return
#travel publishers
#recent months
#coronavirus restrictions
Unit sales of print books fell 8% in the week ended Aug. 7, 2021, compared to a year ago, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#print sales
#early august
Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales data
#internet archive
In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales data
#lawsuit filed
#plaintiff publishers
Sustained increases in book reading and book buying were the underlying factors in driving up sales by 19% and profits by 42% in HarperCollins's latest fiscal year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins sales
#big year
#$2 billion
#book buying
#book reading
#harpercollins
Unit sales of print books dipped 1.7% in the week ended July 31, 2021, compared to the week ended Aug. 1, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
More news stories like this |
The novels longlisted for the 2021 Booker Prize have seen a huge surge in sales since last week's announcement, with some titles seeing their numbers rise by more than 900%. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 12:30:26 UTC ]
More news stories like this | News stories tagged with:
#longlisted titles
#booker bounce
Unit sales fell in all nonfiction categories last week, offsetting another week of increases in adult fiction and resulting in a 1.7% decline from the week ended August 1, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#nonfiction categories
#adult fiction
#7% decline