Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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Print unit sales jumped 29% in 2021’s first quarter. Most of the increase was due to the surge in book-buying that began last spring and carried over into 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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An early 2021 Easter, combined with declining sales last spring as the pandemic heated up, resulted in a huge gain in unit sales of print books for the week ended March 28, 2021, over the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-05 04:00:00 UTC ]
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Lee and Andrew Child's The Sentinel (Corgi) has gripped the UK Official Top 50 number one spot for a second week running, selling 28,523 copies for its first full week on the shelves in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-03-30 17:58:49 UTC ]
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In “Laundry Love,” cleaning guru Patric Richardson shares his passion — and tips — for cleaning clothes properly. Continue reading at The Washington Post
[ The Washington Post | 2021-03-26 13:00:00 UTC ]
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A new book market report on Finland's book market shows the impact of the pandemic and looks at the bestselling Finnish books of 2020. The post Finland’s 2020 Audiobook Sales Doubled, Ebooks Up 84 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-25 16:14:36 UTC ]
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The decision to focus its 2020 list on books that could perform well online, in nontraditional outlets, and in digital formats led to a 6% increase in operating profits at Quarto last year, while revenue declined 7%, to $126.9 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
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Earlier today, I told someone there was a new Barnes and Noble NOOK. Their response? They had no idea Barnes and Noble was still putting out NOOK devices! Yeah, I can understand that thinking, as who in the heck even buys a NOOK nowadays? I mean, look, hardcore readers usually opt for an e-ink... Continue reading at Betanews
[ Betanews | 2021-03-19 17:52:47 UTC ]
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Barnes & Noble has launched a new 10-inch Nook tablet that it has designed in collaboration with Lenovo. Continue reading at Engadget
[ Engadget | 2021-03-19 13:00:11 UTC ]
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The Nook tablet isn't dead -- Barnes & Noble and Lenovo are collaborating on a new device. Continue reading at Engadget
[ Engadget | 2021-03-19 01:52:50 UTC ]
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Though unit sales began softening a bit at this time last year because of the early impact of the pandemic, the spike in sales last week was mainly due to the continued demand for print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-18 04:00:00 UTC ]
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Each of the stories in Kevin Brockmeier’s story collection can be read in less than two distressing minutes. Continue reading at The Washington Post
[ The Washington Post | 2021-03-16 12:00:00 UTC ]
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Bookstore sales were $797 million in January, down from $956 million a year ago. The 16.6% decline was only a slight increase over the December drop, and was another indication bookstore sales declines may be levelling off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-16 04:00:00 UTC ]
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Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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W H Smith has extended its bank financing arrangements, including extending two existing £200m term loans to October 2023, and reported a “better than expected” performance in the first part of 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 15:38:01 UTC ]
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With the help of strong backlist sales, unit sales of print books rose 26% in the week ended Feb. 27, 2021, over the similar week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Taking a look at libraries offering services to seniors during the pandemic, with programs for memory care, vaccine roll-out, and more. Continue reading at Book Riot
[ Book Riot | 2021-03-03 11:33:00 UTC ]
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"What do libraries do?" You may be surprised by these seven basic services your public library offers for free, including job search help. Continue reading at Book Riot
[ Book Riot | 2021-03-01 11:30:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Netflix wins big at Globes Streaming platforms dominated the winners at last... Continue reading at Advertising Age
[ Advertising Age | 2021-03-01 11:07:04 UTC ]
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Chancellor Rishi Sunak will offer shops in England grants of up to £6,000 to help them start trading again in this week's Budget and may also be planning a tax on online retail. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 15:29:53 UTC ]
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Sales at Simon & Schuster came in at an all time high in 2020 at $901m, ViacomCBS has reported. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 10:10:34 UTC ]
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