Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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Cancun day-tripper or Zodiac Killer? Such is the daily challenge set by walking late night punchline Ted Cruz, whose continued presence in the national consciousness seems like cruel parody at this point. The latest bit of Cruzian skullduggery involves shady expenditures by a mysterious third... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 14:07:37 UTC ]
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For the week ended Feb. 13, 2021, unit sales of print books increased 21.3% over the week ended Feb. 15, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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Bookstore sales fell 15.2% in December, the smallest monthly decline since February, but sales fell 28.3% for the year, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
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Unit sales of print books jumped 25.7% last week over the first week in February 2020 at outlets that report to NPD BookScan. Kristin Hannah's 'The Four Winds' was the top-selling title in the week, selling more than 115,000 copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-11 05:00:00 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has weighed in at the top of the UK Official Top 50 chart for a sixth consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 09:18:33 UTC ]
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Waterstones is among a number of major retailers to have signed a letter warning Chancellor Rishi Sunak that the business rates burden on shops is risking thousands of high street jobs. Continue reading at The Bookseller
[ The Bookseller | 2021-02-07 17:20:06 UTC ]
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Unit sales of print book rose 19.5% in the week ended January 30, 2021, over the comparable week in 2020 at outlets that report to BookScan. For the month of January, print unit sales were 21.3% higher than January 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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“Bride of the Sea” places a cast of compelling characters in a sweeping plot that spans continents and decades. Continue reading at The Washington Post
[ The Washington Post | 2021-02-02 13:00:00 UTC ]
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Hamish Hamilton has promoted Hermione Thompson and Hannah Chukwu, with publishing director Simon Prosser hailing the best sales in at least a decade for the imprint in 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 06:56:51 UTC ]
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Overall in 2020, the AIE and ALI with Nielsen have reported, Italians purchased 104.5 million book in 2020. The post AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-29 21:50:15 UTC ]
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European sales agent Anselm Robinson has died of a cardiac arrest, near his home in Seconzac, France. He was 74. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 14:14:09 UTC ]
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New and backlist titles offering esoteric insight, ancient wisdom, and empowering practices did well during a year of ‘profound uncertainty,’ publishers say. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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An unusual dip for downloaded audiobooks plays into the November 2020 StatShot book sales figures from the Association of American Publishers. The post AAP StatShot: US Adult Book Sales Up 35.4 Percent in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-25 19:02:26 UTC ]
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With all major categories posting huge gains, unit sales of print books jumped 22.7% for the week ended Jan. 16, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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Hardin’s case study of Flint is expressed in a more personal and poetic way than a rigorous investigation could. Continue reading at The Washington Post
[ The Washington Post | 2021-01-21 13:00:00 UTC ]
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With 'On Tyranny' and '1984' both selling more than 24,000 copies last week, unit sales of print books rose 22.7% over the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-21 05:00:00 UTC ]
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Pearson has reported group sales fell 10% in 2020 in its January trading update, reflecting the continuing impact of Covid. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 21:27:03 UTC ]
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The labor union representing employees of Powell's Books in Portland, Ore., said the decision to sell conservative author Andy Ngô book 'Unmasked' online was regrettable, but the store's decision "alone to make." PEN America said selling the book did not "equal endorsement" and supported the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-19 05:00:00 UTC ]
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Bookstore sales were $485 million in November, down from $618 million in November 2019, according to figures from the U.S. Census Bureau. The 21.5% decline was the smallest monthly drop since spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-19 05:00:00 UTC ]
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