Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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“The Blind Accordionist” and “An Atlas of Extinct Countries” are waking dreams of adventure. Continue reading at The Washington Post
[ The Washington Post | 2021-06-23 16:00:00 UTC ]
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Unit sales of print books rose 4.8% last week over the week ended June 12, 2020, as adult fiction sales rose 23%. 'The President's Daughter' by James Patterson and Bill Clinton was the week's top seller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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Gerald Marzorati’s new book covers Williams’s tennis career, fashion aspirations, family life and social media presence. Continue reading at The Washington Post
[ The Washington Post | 2021-06-16 15:44:05 UTC ]
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Rebounding from the worst month of the 2020 sales collapse, April bookstore sales soared 204% over last year, jumping to $514 million, from $169 million in April 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-15 04:00:00 UTC ]
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In a recent presentation, HarperCollins CEO Brian Murray said he sees no signs of consumer book spending slowing down in 2021—nor does he see the trend toward greater consolidation of the industry cooling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-15 04:00:00 UTC ]
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A children’s book subscription company says its sales have surged after actor and political activist Laurence Fox berated it online. Continue reading at The Bookseller
[ The Bookseller | 2021-06-08 08:15:22 UTC ]
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Zoop is a new crowdfunding platform designed to fund comics and other pop culture projects and offers a suite of support services to help organizers run and fulfill their campaigns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Unit sales of print books rose 11.6% in the week ended May 29, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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Online sales jumped 127% at Indigo Books & Music in fiscal year 2021 over FY 2020, partially offsetting a 34% decline in sales through its physical stores. Still, sales dropped 5.5% in the year, and the bookseller's losses deepened. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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Unit sales of adult books rose 25.8% last week over May 30, 2020, and for the first five months of 2021, adult book sales jumped 32.4% over the comparable period a year ago at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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John Tresch’s “The Reason for the Darkness of the Night” presents the multitalented author’s fascination with science. Continue reading at The Washington Post
[ The Washington Post | 2021-06-02 16:21:20 UTC ]
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The Audio Publishers Association’s annual review of the audiobook market found another year of double-digit sales increases as well as a profound shift in listening habits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-01 04:00:00 UTC ]
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Despite the release of 'The Ballad of Songbirds and Snakes' by Suzanne Collins at this time last year, unit sales of print books managed to rise 2.3% last week over the week ended May 23, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Unit sales of print books rose 2.3% in the week ended May 22, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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With sales in all categories posting double-digit increases, sales for the 1,358 publishers that report results to the AAP’s StatShot program rose 22.3% over the comparable period in 2020 for the first quarter of 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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Publishers Weekly has named the L.A.-based indie bookstore Eso Won Books its Bookstore of the Year, and Simon & Schuster sales rep Toi Crockett has been named PW Sales Rep of the Year. The announcement was made at the inaugural U.S. Book Show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Simon & Schuster UK has collaborated with the Jhalak Prize in its Books to Readers programme, which aims to boost sales and visibility for longlisted writers. Continue reading at The Bookseller
[ The Bookseller | 2021-05-25 00:26:21 UTC ]
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Headline has landed Sex Bomb, a "hilarious, compelling and conversation-starting" memoir from stand-up comedian, podcast host and writer Sadia Azmat. Continue reading at The Bookseller
[ The Bookseller | 2021-05-24 11:30:11 UTC ]
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Unit sales of print books rose 8.8% in the week ended May 15, 2021, over the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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