Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward or die. Now that the goldmine of Harry Potter has been largely exhausted after eight phenomenally successful films, the baton has been picked up by Fantastic Beasts and Where to Find Them. Fantastic Beasts is not simply a new outpost of the Harry Potter empire, it is a key plank in the extension of a “universe” that has given itself considerable elbow room with its retooled brand-name, The Wizarding World of JK Rowling. Encompassing films, books, videogames, websites and theme-parks, the Wizarding World is one of the most valuable brands in the entertainment industry. Conceived and written by Rowling herself (and taking its cue from the Hogwarts school textbook mentioned in Harry Potter and the Philosopher’s Stone), Fantastic Beasts was quickly reconfigured as a five-film series, starring Oscar winner Eddie Redmayne as its “magizoologist” protagonist, Newt Scamander. Rowling has set the film in the US, from where the vast majority of the Wizarding World’s revenue has so far derived. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-11-22 00:00:00 UTC ]
News tagged with: #entertainment industry #newt scamander #vast majority

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Amazon Adds Free Books to the Ever-Growing List of Prime Benefits

US Prime members can now get unlimited access to a rotating selection of reading materials. The post Amazon Adds Free Books to the Ever-Growing List of Prime Benefits appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-10-06 00:00:00 UTC ]
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A Rich Crop of Latin American Rights on Offer in Frankfurt

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[ Publishing Perspectives | 2016-10-04 00:00:00 UTC ]
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Niche Bookstores Find Their Way

After seeing their numbers decline dramatically, surviving specialty bookstores are finding new ways to thrive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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Donna Morrissey pens 'rich, atmospheric' novel for Canongate

Canongate is to publish a "rich, atmospheric and compelling" literary novel titled The Fortunate Brother by award-winning Canadian novelist Donna Morrissey. Continue reading at The Bookseller

[ The Bookseller | 2016-09-24 00:00:00 UTC ]
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Google wants to help find your next book to read

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[ Engadget | 2016-09-19 00:00:00 UTC ]
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HarperCollins to grow RNIB's Talking Books library by 15%

The Royal National Institute of Blind People and HarperCollins have announced a new three year partnership to grow Talking Books' library by 15% to 28,500 titles. Continue reading at The Bookseller

[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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Harris Magazines Find New Life as Athlon Newspaper Offerings

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[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
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Little, Brown reveals cover for Fantastic Beasts screenplay

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[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Devotionals Find an Expanded Audience

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[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Growing Chinese journals market 'too big to ignore', PA report says

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[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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Cloud Atlas 'astonishingly different' in US and UK editions, study finds

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[ The Guardian | 2016-08-10 00:00:00 UTC ]
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Find Waldo Local 2016: A Photo Essay

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[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
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Black science fiction writers face 'universal' racism, study finds

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[ The Guardian | 2016-08-09 00:00:00 UTC ]
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'Crazy but fantastic': Man Booker prize pitches tiny publishers into big league

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[ The Guardian | 2016-07-29 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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'Fantastic Beasts' interactive series to Walker Books

Walker Books UK will publish a series of interactive children’s books based on the upcoming Harry Potter spin-off film "Fantastic Beasts and Where to Find Them". Continue reading at The Bookseller

[ The Bookseller | 2016-07-21 00:00:00 UTC ]
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Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

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Car Throttle finds auto brands love live video

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At Bankruptcy Hearing, Hastings Finds Some Hope

Wednesday, at a hearing in its bankruptcy proceedings, the retailer won a short extension in the amount of time it has to find a buyer. Continue reading at Publishers Weekly

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