Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward or die. Now that the goldmine of Harry Potter has been largely exhausted after eight phenomenally successful films, the baton has been picked up by Fantastic Beasts and Where to Find Them. Fantastic Beasts is not simply a new outpost of the Harry Potter empire, it is a key plank in the extension of a “universe” that has given itself considerable elbow room with its retooled brand-name, The Wizarding World of JK Rowling. Encompassing films, books, videogames, websites and theme-parks, the Wizarding World is one of the most valuable brands in the entertainment industry. Conceived and written by Rowling herself (and taking its cue from the Hogwarts school textbook mentioned in Harry Potter and the Philosopher’s Stone), Fantastic Beasts was quickly reconfigured as a five-film series, starring Oscar winner Eddie Redmayne as its “magizoologist” protagonist, Newt Scamander. Rowling has set the film in the US, from where the vast majority of the Wizarding World’s revenue has so far derived. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-11-22 00:00:00 UTC ]
News tagged with: #entertainment industry #newt scamander #vast majority

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'StarTalk's' Neil deGrasse Tyson on 'patriotic' Edward Snowden, finding the geek within

Maybe it's because he knows a thing or two about the space-time continuum that the rest of us civilians don't, but it sometimes seems as if Neil deGrasse Tyson is everywhere at once. A trained astrophysicist and the director of the Hayden Planetarium in New York, Tyson has also become an... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-22 00:00:00 UTC ]
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Twitter Announces New Tools, Partnerships For Finding And Publishing Embedded Tweets

Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Gardner: licensing continues to grow

Publishing accounted for $57m (£37m) of the $682m (£447.2m) licensing revenues generated in the UK last year, although the industry is suffering from “Frozen fatigue”, said Kelvyn Gardner, m.d. of the Licensing Industry Merchandisers’ Association (LIMA). Continue reading at The Bookseller

[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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How Rich Wilkerson is Advancing the Gospel with Books, Reality TV

The celebrity pastor defends against what critics have branded 'cool Christianity' while discussing his reality series, church, and new book 'Sandcastle Kings.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality tv


Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #video ads #25% felt #investment perspective #survey finds #online spending


'Rich' shortlist for Warwick Prize for Writing

Karen Joy Fowler and Karl Ove Knausgaard have made the shortlist for the biennial £25,000 Warwick Prize for Writing. Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Market for medical graphic novels grows

The trend for medical graphic novels continues with Bloomsbury’s The Inflatable Woman by Rachael Ball. Continue reading at The Bookseller

[ The Bookseller | 2015-10-05 00:00:00 UTC ]
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Disrupting the disciplines: the UK affiliate of US indie Rowman & Littlefield is growing fast

Rowman & Littlefield International (RLI), launched in 2013 as an affiliate of long-established US academic indie Rowman & Littlefield (R&L), has been quick off the starting blocks. From publishing two titles in its launch year, it will bring out 90 in 2015; over 50 series have been... Continue reading at The Bookseller

[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Collins India is 'fastest-growing' arm of HarperCollins

HarperCollins’ education arm Collins India is the "fastest-growing business in the company globally", the publisher's UK c.e.o Charlie Redmayne has said.    Speaking to The Bookseller following the announcement of a new c.e.o at HarperCollins India, Ananth Padmanabhan, Redmayne said the Indian... Continue reading at The Bookseller

[ The Bookseller | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ananth padmanabhan #collins india #charlie redmayne #harpercollins india


How To Grow Your Business Like An Introvert

Susan Cain's Quiet Revolution is a case study for knowing your strengths.After Susan Cain penned the now-best-selling book Quiet: The Power of Introverts in a World That Can't Stop Talking (2012), she expected to move on and start on her next book right away. The self-proclaimed introvert had... Continue reading at Fast Company

[ Fast Company | 2015-09-02 00:00:00 UTC ]
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Finding the Consumer for US Illustrated Books (Part 3)

Our ongoing series on illustrated book publishing in the US looks at the changing retail landscape for specialty and illustrated titles. The post Finding the Consumer for US Illustrated Books (Part 3) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-27 00:00:00 UTC ]
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Time Inc UK’s Marcus Rich: ‘We are a magazine brand business’

The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian

[ The Guardian | 2015-08-16 00:00:00 UTC ]
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Find Waldo Local: Four Years of Searching

For the fourth year in a row, the American Booksellers Association partnered with Candlewick Press to Find Waldo Local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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Unionized Newsrooms Threaten the Very Thing That Helped Digital Media Grow

With unions cropping up in digital newsrooms across the media landscape, publishers have to be wondering if they should be worried. Could their staff be next?     For those who have grown their businesses on the back of a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-13 00:00:00 UTC ]
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With War, Literature Grows Even More Important in Ukraine

Book publishing and literary culture is playing a increasingly important role in the Ukraine's defense of its independence. The post With War, Literature Grows Even More Important in Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary culture #book publishing


The perfect mix: How to find the right thought leadership models for your company

LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building... Continue reading at Digiday

[ Digiday | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #industry leaders #thought leadership


APA Survey: Audiobook Sales, Production Still Growing

The results of the latest annual sales survey from the Audiobook Publishers Association are in, and they show big jumps in both sales and title output in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #title output #audiobook sales


Publisher finds that writers' influences are mostly male

When Tramp Press asked authors submitting manuscripts to name the writers who inspire them, only 22% were female - pointing again to ‘the larger issue in the industry: our habitual dismissal of women’An Irish publisher has stoked the flames of the gender debate currently running in the literary... Continue reading at The Guardian

[ The Guardian | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary world #irish publisher #larger issue #publisher finds


Facebook’s growing influence on news consumption, in 5 charts

When it comes to news, it's Facebook's world -- publishers are just living in it. As Facebook continues to court publishers and hold onto users, more people are using the site to keep up on news. According to Pew, 63 percent of Facebook and Twitter users said that they they get their news from... Continue reading at Digiday

[ Digiday | 2015-07-15 00:00:00 UTC ]
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'The Little Paris Bookshop' is a summer read rich in easy pleasures

Nina George's international bestseller features good food, talk of love, and picturesque scenes of rural France. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-10 00:00:00 UTC ]
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