Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward or die. Now that the goldmine of Harry Potter has been largely exhausted after eight phenomenally successful films, the baton has been picked up by Fantastic Beasts and Where to Find Them. Fantastic Beasts is not simply a new outpost of the Harry Potter empire, it is a key plank in the extension of a “universe” that has given itself considerable elbow room with its retooled brand-name, The Wizarding World of JK Rowling. Encompassing films, books, videogames, websites and theme-parks, the Wizarding World is one of the most valuable brands in the entertainment industry. Conceived and written by Rowling herself (and taking its cue from the Hogwarts school textbook mentioned in Harry Potter and the Philosopher’s Stone), Fantastic Beasts was quickly reconfigured as a five-film series, starring Oscar winner Eddie Redmayne as its “magizoologist” protagonist, Newt Scamander. Rowling has set the film in the US, from where the vast majority of the Wizarding World’s revenue has so far derived. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-11-22 00:00:00 UTC ]
News tagged with: #entertainment industry #newt scamander #vast majority

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Denver ad-tech company merges, expects to grow

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[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Hard to Find book store in Auckland faces closure

A popular bookshop which has served up worlds of imagination to young and old for more than 30 years is facing a crisis. Continue reading at Stuff

[ Stuff | 2017-08-03 00:00:00 UTC ]
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Investor Urges B&N To Find a Buyer

Sandell Asset Management Corp, which said it has a "meaningful" stake in Barnes & Noble, sent a letter to the retailer's board of directors urging the company try to sell itself. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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Illustrated Fantastic Beasts cover revealed

Bloomsbury Children’s Books has revealed the cover of the illustrated edition of Newt Scamander’s Fantastic Beasts and Where to Find Them by J K Rowling. Continue reading at The Bookseller

[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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Growing FBA is scaling the spires

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[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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Six books that help you find yourself

Find inspiration in the shortlist for this year's Man Booker International Prize. Continue reading at BBC News

[ BBC News | 2017-06-13 00:00:00 UTC ]
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A Confederacy of Dunces: a Pulitzer winner's struggle to find a publisher

The editor who turned down John Kennedy Toole might seem myopic in hindsight, but some of his questions about the novel remain hard to answerHumility is something you learn quickly as an editor. If you have the good fortune to find and publish excellent novels, you are sure to miss plenty of... Continue reading at The Guardian

[ The Guardian | 2017-06-13 00:00:00 UTC ]
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Finding the Right Balance Between Expo and Con

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[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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Amazon's physical retail presence grows in Seattle, New York

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[ Betanews | 2017-05-26 00:00:00 UTC ]
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[ Publishers Weekly | 2017-05-24 00:00:00 UTC ]
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TCAF 2017 Grows; Celebrates NBM, Image, Koyama Press

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[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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[ Publishing Perspectives | 2017-05-16 00:00:00 UTC ]
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At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

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[ Fast Company | 2017-05-04 00:00:00 UTC ]
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[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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[ Digiday | 2017-04-19 00:00:00 UTC ]
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[ Betanews | 2017-04-14 00:00:00 UTC ]
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Fast-Growing Independent Publishers, 2017

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[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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[ The Guardian | 2017-04-04 00:00:00 UTC ]
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