Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing class-action lawsuit a group of advertisers brought against Facebook... Continue reading at 'AdWeek'

[ AdWeek | 2018-10-19 00:00:00 UTC ]
News tagged with: #social video

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Global Publishing Leaders 2014: Wiley

Wiley is a professional, education and trade publisher comprised of three divisions: Wiley-Blackwell, Professional/Trade, and Global Education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global education


Global Publishing Leaders 2014: De Agostini

De Agostini SpA is an Italian company that operates De Agostini Publishing, De Agostini Libri, Editions Atlas France/Suisse, Digital De Agostini. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #de agostini


Global Publishing Leaders 2014: Gruppo Editorial Mauri Spagnol

Gruppo Editoriale Mauri Spagnol is a privately held publishing group and the third largest publisher in Italy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publisher


Global Publishing Leaders 2014: McGraw-Hill Education

McGraw-Hill Education provides education and professional products in the United States and internationally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education


Global Publishing Leaders 2014: Klett Group

The Klett Group is Germany’s leading private provider of educational and continued education services, with 61 subsidiaries at 36 locations in 14 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #klett group


Global Publishing Leaders 2014: FTD

FTD is an educational publishing company in Sao Paulo, Brazil, founded in 1902 to support schools run by the Maristas Brothers throughout the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sao paulo #maristas brothers


Global Publishing Leaders 2014: China Education

China Education Publishing & Media Group was formed in 2010 to reshape educational publishing in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china education


Oculus VR says ZeniMax suit aims to cash in on Facebook acquisition

Oculus VR has accused game publisher ZeniMax Media of attempting to cash in on Facebook’s pending acquisition of the wearable virtual reality technology company.In a court filing challenging ZeniMax’s ownership claims in its virtual reality technology, Oculus also cited mail from a former... Continue reading at PC World

[ PC World | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pending acquisition #district court #northern district #dallas division #non-disclosure agreement #crude prototype


GE’s becomes legitimate online news publisher

After a fun stunt with Jimmy Fallon, GE's native advertising is taking a serious turn into news. The post GE’s becomes legitimate online news publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jimmy fallon #native advertising


Infographic: Overcoming Skips and Other Best Practices for Online Video

 Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online video #ad spending #video content


GE Becomes Legitimate Online News Publisher

After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jimmy fallon #early adopter #content marketing #hard news


AST/Eskmo Owner Snaps Up Russian Education Publisher Drofa

More consolidation has hit the Russian book market as Oleg Novikov, the owner of AST and Eksmo, has agreed to purchase Drofa, a leading education publisher. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-26 00:00:00 UTC ]
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Self-Publishing as a Means to My Own Literary Revolution

Author Tejas Desai expresses his frustration with the classic publishing industry by way of explaining why he opted for self-publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-26 00:00:00 UTC ]
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Lessons From the Leaders: What it Takes to Make Digital Video a Success

  Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good reason


Amazon Demands New Terms from UK Publishers

The Bookseller reports that Amazon is making new demands on UK publishers, including the right to deliver POD titles to customers should a book be out of stock. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #bookseller reports


Surprise, Doubt as US Publishers Learn of Perseus Sale to Hachette

A publishing dinner party in Berlin went glum as six independent publishers learned they would suddenly have a new distributor, a result of Hachette's acquisition of Perseus. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #perseus sale


BBC's James Harding to newspaper publishers: let's work together

Corporation's news executive seeks local journalism deal with press owners, saying differences have been 'overdone'James Harding, the BBC's director of news and current affairs, opened a conference on local journalism today by arguing that the differences between the corporation and newspaper... Continue reading at The Guardian

[ The Guardian | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest audiences #northern ireland #powerful people #public services


Private Ad Exchanges

  Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeting capabilities


Fiction at ICRS: Awards to Celebrate while Publishers Trim Efforts

Even while publishers at the International Christian Retail Show celebrated top books in Christian fiction, publishing programs are being cut back in this crowded category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian fiction #publishing programs #cut back #crowded category


Short Takes: Religion Publishing News Briefs, June 25, 2014

An Amish weekend; Catholic Press Association selects best books; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes