Facebook trumpets video growth as it prepares to take on YouTube

With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in 2015.The company has started the year by publishing figures on how popular videos already are on the social network.“With people creating, posting and interacting with more videos on Facebook, the composition of News Feed is changing. Globally, the amount of video from people and brands in News Feed has increased 3.6x year-over-year.Since June 2014, Facebook has averaged more than 1 billion video views every day. On average, more than 50% of people who come back to Facebook every day in the US watch at least one video daily and 76% of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.”“As a creator, you should be conscious that people will discover your video in News Feed next to a photo from a friend or a status update from a relative. Your video needs to fit in, and it needs to be something that your audience will want to watch and share.With the launch of auto-play and the surge in mobile use, it’s also important to focus on posting videos that grab people from the first frame of video. Shorter, timely video content tends to do well in News Feed. Keep in mind that auto-play videos play silently in News Feed until someone taps to hear sound,... Continue reading at 'The Guardian'

[ The Guardian | 2015-01-08 00:00:00 UTC ]
News tagged with: #news feeds #status update

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A doctored video of Nancy Pelosi shows social media giants ill-prepared for 2020

Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
More news stories like this | News stories tagged with: #doctored video #conference wednesday #distorted video #california democrat #manipulated clip


A doctored video of Nancy Pelosi shows social media giants ill-prepared for 2020

Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
More news stories like this | News stories tagged with: #doctored video #conference wednesday #distorted video #california democrat #manipulated clip


Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conde nast


YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube


Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last

Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video briefing


‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #video appeared #facebook exec


Viral publisher First Media joins Snapchat with repurposed Facebook video

First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viral publisher #exclusive content


Facebook's new offer to advertisers: Safe videos at lower prices

Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age

[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium content #started testing #video service #reality show #tv studios #place ads #buy ads


Facebook Extended Its Ad Breaks Video Monetization Options to More Languages and Countries

Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek

[ AdWeek | 2018-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad breaks #app users #produce revenue #monetization options


Facebook ‘Better Prepared’ to Fight Election Interference, Mark Zuckerberg Says

Facebook’s chief executive, Mark Zuckerberg, published a roughly 3,300-word blog post cataloging the steps the company has taken to prevent a repeat of the 2016 manipulation. Continue reading at The New York Times

[ The New York Times | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg


Wednesday Wake-Up Call: Gawker's rebirth, Facebook's new video series and other news

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age

[ Advertising Age | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video series #daily roundup #audio version #alexa device #alexa app #gossip site #bryan goldberg


'Just use cat videos': New York Times boss wants Facebook to cut out news

Mark Thompson says site’s attempts to rank news outlets sounds like ‘controlled society’Facebook should consider completely removing news from users’ feeds unless it can find a way to avoid low-quality stories clogging up the site, the chief executive of the New York Times has said.Mark Thompson... Continue reading at The Guardian

[ The Guardian | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #news sources #cat videos #mark thompson #closed doors #good books


USA Today finds there’s still money to be made from feel-good videos on Facebook

The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #found success


YouTube and Facebook escape billions in copyright payouts after EU vote

Controversial new law that critics claimed threatened internet freedom is rejectedGoogle, YouTube and Facebook could escape having to make billions in payouts to press publishers, record labels and artists after EU lawmakers voted to reject proposed changes to copyright rules that aimed to make... Continue reading at The Guardian

[ The Guardian | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright rules #press publishers #record labels #european parliament #internet giants


Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video distribution #digiday research


Facebook Users Will Be Able to Add Licensed Music to Their Videos

Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers... Continue reading at AdWeek

[ AdWeek | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #include music


Facebook is losing its cool as teens pick YouTube and Snapchat

Three years ago, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. Not anymore.Now only 51 percent of kids ages 13 to 17 use Facebook, according to Pew Research Center. The world's largest social network has... Continue reading at Advertising Age

[ Advertising Age | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook-owned instagram #single platform #survey published


‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook

The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue and Facebook's tendency to routinely shift its priorities. The post ‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook due #facebook appeared #weather channel #meaningful revenue


Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter

Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter appeared #apple news #make money


More Facebook videos will get pre-roll ads soon

Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at Engadget

[ Engadget | 2018-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook videos #pre-roll ads #facebook plans