Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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Hodder & Stoughton has acquired world rights to a memoir by rugby commentator and former international player Ian Robertson. Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
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HarperCollins' Borough Press has acquired world English language rights to a debut novel by Charlotte Philby, described as "an irresistible combination of espionage and domestic suspense". Continue reading at The Bookseller
[ The Bookseller | 2018-09-19 00:00:00 UTC ]
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Nosy Crow has bought a middle grade novel set in Sri Lanka by Nizrana Farook, who graduated from the Bath Spa MA Writing for Young People course last year. Continue reading at The Bookseller
[ The Bookseller | 2018-09-18 00:00:00 UTC ]
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Hachette Children’s Group has acquired a non-fiction book for teenagers about body positivity. Continue reading at The Bookseller
[ The Bookseller | 2018-09-18 00:00:00 UTC ]
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Kaplan has acquired the test prep, study aid, and foreign language assets of Barron’s Educational Series, in addition to purchasing the Barron’s brand name. Barron's is retaining its large trade list which will be published under a new name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-18 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new... Continue reading at Advertising Age
[ Advertising Age | 2018-09-17 00:00:00 UTC ]
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#sports illustrated
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Marc Benioff, the chief executive of Salesforce. He and his wife, Lynne, have agreed to buy Time magazine from Meredith Corporation for $190 million. Continue reading at The New York Times
[ The New York Times | 2018-09-17 00:00:00 UTC ]
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Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
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SAGE has acquired technology start-up Lean Library and its associated products, for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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Facebook’s chief executive, Mark Zuckerberg, published a roughly 3,300-word blog post cataloging the steps the company has taken to prevent a repeat of the 2016 manipulation. Continue reading at The New York Times
[ The New York Times | 2018-09-13 00:00:00 UTC ]
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Headline will publish a book about the history of video games by comedian and gaming expert Steve McNeil. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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HarperCollins has bought world all language rights for The Joyful Home Cook by Rosie Birkett, described as "an inspirational, practical and modern approach to cooking at home, with a strict eye on reducing waste". Continue reading at The Bookseller
[ The Bookseller | 2018-09-08 00:00:00 UTC ]
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Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
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Detroit-based Hour Media Group continued its nearly two-year-long regional magazine shopping spree this week, snatching up 38-year-old Gemini Publications, also based in Michigan, from longtime owner and publisher John Zwarensteyn. Included in the sale are the monthly Grand Rapids magazine, the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-06 00:00:00 UTC ]
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Bloomsbury will publish Grilled, about the fight for better conditions for farmed chickens, from American campaigner Leah Garcés. Continue reading at The Bookseller
[ The Bookseller | 2018-08-31 00:00:00 UTC ]
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Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
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[caption id="attachment_134577" align="alignright" width="150"] Alex Hardiman[/caption] The Atlantic continued its ongoing expansion this week with the hire of Facebook’s head of news products, Alex Hardiman, as its new chief business and product officer. Starting this fall, Hardiman will be... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-30 00:00:00 UTC ]
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According to three publishers that have been trialing the mid-roll program, monthly revenue is healthy and in the six figures. The post Facebook extends Watch and mid-roll beyond the U.S. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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Pushkin Children’s Books has acquired the second novel by Ele Fountain, the author of Boy 87. Continue reading at The Bookseller
[ The Bookseller | 2018-08-29 00:00:00 UTC ]
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Facebook announced Wednesday that its Facebook Watch video platform is now available globally and, in related moves on the publisher side, its Ad Breaks advertising options have been extended from U.S.-only to worldwide, and the desktop-based Creator Studio content-management hub it had been... Continue reading at AdWeek
[ AdWeek | 2018-08-29 00:00:00 UTC ]
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