Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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When Facebook was growing quickly and its shares were soaring, Sandberg was lauded for her leadership and meticulous management of relationships. After writing the 2013 book "Lean In," which advocated for women in the workplace, she became the most famous female executive in America.But this... Continue reading at Advertising Age
[ Advertising Age | 2018-11-26 00:00:00 UTC ]
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Hodder has bought a father’s "moving" memoir, Once More We Saw Stars, about how he and his wife coped after the death of their two-year-old daughter in a freak accident. Continue reading at The Bookseller
[ The Bookseller | 2018-11-24 00:00:00 UTC ]
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Inclusive publisher Knights Of has acquired the UK, Irish and Commonwealth rights to a four-book, 9+ series by Jason Reynolds. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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We would like to hear from Facebook workers following allegations published last week in the New York TimesMark Zuckerberg has defended his leadership of Facebook, claiming ignorance of the company’s relationship with a PR firm that linked its critics with George Soros. Related: Facebook... Continue reading at The Guardian
[ The Guardian | 2018-11-20 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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William Heinemann has acquired the UK and Commonwealth rights to a book about the Charles Manson murders by Tom O’Neill, with editorial input from Dan Piepenbring. Continue reading at The Bookseller
[ The Bookseller | 2018-11-20 00:00:00 UTC ]
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Penguin Random House said that first-day sales for Michelle Obama's memoir "represent the largest single-day sales total for any book published in 2018" by the publisher, while Barnes & Noble said 'Becoming' had the biggest first week of sales at the chain so far this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-19 00:00:00 UTC ]
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It's been less than a day since the New York Times published a brutal report about the state of affairs at Facebook, including a deep look at the company's failure to properly identify and deal with fake news and Russian interference. The company alr... Continue reading at Engadget
[ Engadget | 2018-11-16 00:00:00 UTC ]
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Head of Zeus (HoZ) will publish two more books from J S Monroe as the author attempts to "push the boundaries of high-concept psychological thrillers". Continue reading at The Bookseller
[ The Bookseller | 2018-11-15 00:00:00 UTC ]
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Pop culture fans are today mourning the death of Stan Lee, the comic book legend who helped bring to life such iconic superheroes as Spider-Man, Iron Man, the Incredible Hulk and X-Men. Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had... Continue reading at Advertising Age
[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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W H Smith reportedly offered to buy struggling US bookselling chain Barnes & Noble (B&N) last year before the deal fell apart. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
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The actor and writer on mistaking Simon Callow for Stephen Fry, the joys of a foot massage and why it’s more important to splash out on a bed than a carBorn in south Wales, Ruth Jones, 52, trained at the Royal Welsh College of Music & Drama. In 2000, she appeared in Fat Friends with James... Continue reading at The Guardian
[ The Guardian | 2018-11-03 00:00:00 UTC ]
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Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
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Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek
[ AdWeek | 2018-11-01 00:00:00 UTC ]
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Quad's purchase of LSC Communications, valued at $1.4 billion, will unite the country's two largest printers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-01 00:00:00 UTC ]
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School librarians have reacted with dismay to the Budget news that schools are to receive a one-off payment of £400m, telling The Bookseller that schools will continue to struggle to buy books for their pupils. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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Penguin Random House has acquired majority ownership of Brazilian publishing house Companhia das Letras, in which it first acquired a 45% stake in 2012. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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Indie Penned in the Margins has acquired what it is calling the "breakthrough" collection from Hackney-based poet Anthony Anaxagorou, After the Formalities. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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