Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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In his unfortunately-titled 1895 self-help book Successward: A Young Man’s Book for Young Men, Edward Bok had the following to say about the importance of honesty in business: Continue reading at Slate
[ Slate | 2018-08-06 00:00:00 UTC ]
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To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
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Independent publisher The Emma Press has bought the UK English language rights to several Latvian children's books. Continue reading at The Bookseller
[ The Bookseller | 2018-08-03 00:00:00 UTC ]
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Art openings around L.A., including a video installation at Winslow Garage, an exhibition of an anonymous fashion designer and summer movie screenings. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-02 00:00:00 UTC ]
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Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute... Continue reading at AdWeek
[ AdWeek | 2018-08-02 00:00:00 UTC ]
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French media, content and communications group Vivendi has begun exclusive negotiations to buy Editis, France's second largest book publisher, from Grupo Planeta of Spain. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
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Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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AMC may think it’s cornered the horror market with an upcoming documentary series produced by Eli Roth, but in terms of providing timely, real-life scares, PBS’ “Frontline” looks tough to beat with its latest two-part investigation, “The Facebook Dilemma.” With a well-earned reputation for... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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llex Press has acquired "a rich and curious history" of the Moon and what it means to humanity by Alexandra Loske and Robert Massey. Continue reading at The Bookseller
[ The Bookseller | 2018-07-28 00:00:00 UTC ]
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InfoWars owner found to have violated social network’s community standardsAlex Jones, the American conspiracy theorist who runs the InfoWars website, has been suspended from Facebook for bullying and hate speech.The suspension will last for 30 days, and affects only Jones’s personal account on... Continue reading at The Guardian
[ The Guardian | 2018-07-27 00:00:00 UTC ]
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The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-27 00:00:00 UTC ]
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As gatekeepers to the news, Google and Facebook pose dangers to even the most successful outlets. Legislators need to speed the process of bringing them to heelAfter Europe’s top monopoly buster Margrethe Vestager fined Google more than $5bn for abusing its dominance over mobile phone... Continue reading at The Guardian
[ The Guardian | 2018-07-26 00:00:00 UTC ]
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Facebook reported misses on revenue, daily active user count, and monthly active user count. Now the stock is in a free fall. Facebook shares are sliding after the company published its most recent quarterly earnings report. A lot has been riding on the company’s financials as it continues to... Continue reading at Fast Company
[ Fast Company | 2018-07-25 00:00:00 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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Usborne has acquired a funny three-book series about a "bridesmaid detective" by debut author Serena Patel. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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David Walliams, Philip Pullman and Children’s Laureate Lauren Child are just some of the authors and illustrators lined up to take part in this year’s Bath Children’s Literature Festival, which is gearing up to be the event’s best year yet, according to artistic director John McLay. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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Digital publisher PinkNews has high hopes for the commercial prospects of being a Snapchat Discover publisher. The post Post-Facebook, PinkNews launches on Snapchat Discover appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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The 10-year-old Düsseldorf University Press is acquired by Berlin's De Gruyter, while a US independent publisher of Mo Yan and Octavio Paz is to be distributed by Simon & Schuster. The post Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
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Emer McLysaght and Sarah Breen’s Facebook-fuelled college joke got out of hand—and landed the duo a bestselling fiction franchise. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
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European publishers primarily get their video revenues from their owned sites. The post Digiday Research: Where European publishers get their video revenues appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
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