Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to driving revenue growth. “While we have run similar tests in the past, this current test is more like a mobile ad network in that we are working directly with a small number of advertisers and publishers rather than an outside ad-serving platform,” Facebook said in its blog post. The announcement was short on details like which apps would receive the ads, and Facebook said it would not release more information. Some users should start seeing the sponsored content on partner mobile properties, however. “The current test is limited to a few advertisers and partners, and we will share more details over the coming months,” Facebook said. Continue reading at 'AdWeek'
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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The killing of 49 people at two mosques in Christchurch, New Zealand, was engineered to be viewed and shared on the world’s largest technology platforms, taking full advantage of Silicon Valley’s laissez-faire approach to content moderation. It began with a racist manifesto uploaded to the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-16 00:05:00 UTC ]
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The killing of 49 people at two mosques in Christchurch, New Zealand, was engineered to be viewed and shared on the world’s largest technology platforms, taking full advantage of Silicon Valley’s laissez-faire approach to content moderation. It began with a racist manifesto uploaded to the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-16 00:05:00 UTC ]
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El apagón global de Facebook Inc., que afectó a los usuarios de su red social homónima, así como a los servicios de Instagram, Messenger y WhatsApp, fue resultado de un problema técnico, anunció la compañía. El problema fue causado por "un cambio en la configuración del servidor" y ahora está... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-16 00:00:00 UTC ]
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Cox, Facebook’s chief product officer, announced he’s leaving the company one week after Mark Zuckerberg published his privacy manifesto. Continue reading at Wired
[ Wired | 2019-03-15 00:00:00 UTC ]
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Facebook Inc.’s top executive in charge of all products, Chris Cox, the longtime confidant of Chief Executive Mark Zuckerberg, is leaving the company. It’s the highest-level departure at the social media giant amid nearly two years of sustained crises. Cox’s unexpected departure, which he... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-14 22:45:00 UTC ]
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Facebook Inc.’s top executive in charge of all products, Chris Cox, the longtime confidant of Chief Executive Mark Zuckerberg, is leaving the company. It’s the highest-level departure at the social media giant amid nearly two years of sustained crises. Cox’s unexpected departure, which he... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-14 22:45:00 UTC ]
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Facebook Inc.’s global outage — which hit users of its namesake social network as well as sister services Instagram, Messenger and WhatsApp — is winding down, the company announced Thursday. The issue was caused by “a server configuration change” and is now resolved, “and our systems are... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-14 16:55:00 UTC ]
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Facebook Inc.’s global outage — which hit users of its namesake social network as well as sister services Instagram, Messenger and WhatsApp — is winding down, the company announced Thursday. The issue was caused by “a server configuration change” and is now resolved, “and our systems are... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-14 16:55:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-12 00:00:00 UTC ]
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In his new book, former F.C.C. Chariman Tom Wheeler deftly explores 500 years of network revolutions, and offers an invaluable take on the challenges we now face. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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Roger McNamee was a mentor Mark Zuckerberg and an early investor in Facebook. Now he has written a book about the "Facebook catastrophe." Continue reading at Wired
[ Wired | 2019-03-11 00:00:00 UTC ]
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Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
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Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
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Today, Democratic presidential hopeful Elizabeth Warren published a post on Medium in which she detailed why she wants to break up large Internet companies such as Facebook, Amazon and Google. In her post, she accuses these companies of using their v... Continue reading at Engadget
[ Engadget | 2019-03-08 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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To help parents make more time for family bedtime stories, the National Literacy Trust has partnered with transport network Uber to launch a “mobile library” scheme starting next month in London and Manchester. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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