The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts will not be affected by Facebook's efforts to target clickbait, a spokeswoman confirmed.)There was hand-wringing, there was snarkiness and there were plenty of reports that poked fun by using some of the clickbait tactics being targeted by Facebook. Newsweek, for example, went with "You won't BELIEVE what Facebook is trying to do!"But how big of a deal is the announcement? How big of a problem is clickbait, really, in 2016? And how will the new rules change the way publishers operate? Ad Age got answers via email from some of the media companies that have made their names by becoming ubiquitous in many people's Facebook feeds. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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Actor Josh Radnor signs up with HarperElixir for a book on answering big spiritual questions, Putnam signs a two-book world-rights deal with T. Jefferson Parker, R.L. Stine collaborates with Mystery Writers of America for a middle grade anthology to be published by HarperCollins Children’s, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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This week, Viet Thanh Nguyen’s ‘The Sympathizer’ and other 2016 Pulitzer Prize winners get a sales boost. Plus graphic novelist Maximilian Uriarte goes from Kickstarter success to Hardcover Fiction list debut, Canadian poet and social media star Rupi Kaur sits tight amid the coloring books on... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Facebook has published its latest Global Government Requests Report covering the second half of 2015. The transparency report reveals that there has been as 13 percent increase in the number of government requests for data, but it also shows that Facebook is still not able to be as transparent... Continue reading at Betanews
[ Betanews | 2016-04-29 00:00:00 UTC ]
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Kelly McCracken, formerly director of shared services at Franciscan Media, has been appointed president of the Catholic publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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Danaerys and Melisandre are among the stars from the HBO series to be turned into figuresWith its penchant for flaying, beheading and generally dying in any way other than peacefully in your sleep, Game of Thrones is an unlikely source of spin-off toy merchandise.And yet if adults can while away... Continue reading at The Guardian
[ The Guardian | 2016-04-27 00:00:00 UTC ]
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With less than a week to go, 435 independent bookstores are getting ready for Independent Bookstore Day on Saturday. Bookstores intend to make it a party with everything from music to food to promotions and giveaways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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Romance and erotica took the two top slots in the iBooks U.S. bestsellers list for the week that ended April 17 with the final volume in Sylvia Day's Crossfire romance series, 'One With You,' keeping its #1 slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-20 00:00:00 UTC ]
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Kathryn Schulz and Emily Nussbaum win for Feature Writing and Criticism, respectively. The post The New Yorker Wins Two Pulitzers in a First for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-19 00:00:00 UTC ]
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Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences. The post Nielsen to Measure Performance of Facebook Instant Articles appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
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Facebook is doubling down on its investment in video with a new tool that will help hardware makers build devices to stream live to the social networking service. The new Facebook Live API will let publishers and hardware makers build tools that connect with the social network's live video... Continue reading at PC World
[ PC World | 2016-04-13 00:00:00 UTC ]
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Sylvia Day has stormed into the Official Top 50 number one spot, as One with You (Penguin) outsold previous chart-topper Lee Child’s Make Me (Bantam) by over 17,116 copies. Continue reading at The Bookseller
[ The Bookseller | 2016-04-13 00:00:00 UTC ]
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Publishers are getting chatty with Facebook Messenger. Facebook opened its anticipated Messenger platform today that lets publishers, retailers, brands and anyone build bots to interact with the 900 million users on the app. Publishers like CNN and Business Insider were ready with bot launches... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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The International Federation of Library Associations (IFLA) is pushing back against Hachette CEO Arnaud Nourry's suggestion that proposed "vast exceptions to copyright law for libraries," would devastate European publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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The final volume in Sylvia Day's Crossfire romance series, One With You, topped the iBooks U.S. bestsellers list for the week that ended April 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for messaging platforms like Kik and Skype. Now, with 900 million people around the... Continue reading at AdWeek
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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Enter The 2016 Innovation By Design Awards now through May 5! At F8, Facebook's massive annual developer conference, the big news is bots—specifically bots on Messenger, Facebook's messaging app. Messenger now boasts 900 million users per month, which presents a tantalizing user base for... Continue reading at Fast Company
[ Fast Company | 2016-04-12 00:00:00 UTC ]
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English-speaking fans of Attack on Titan no longer have to badger their favorite scanlation group to speed it up. The hit manga's publisher, Kodansha, has teamed up with comiXology and Amazon to make each chapter available in English on the same day... Continue reading at Engadget
[ Engadget | 2016-04-11 00:00:00 UTC ]
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Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
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