Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to some digital publishers and major TV networks that have worked closely with the social network: Facebook couldn't get the high prices it wanted from advertisers and wound up losing money.Facebook also discontinued a test among a small number of publishers that let them sell ads on their websites and apps using its targeting data. That program was called Audience Direct, and was an attempt to expand Facebook's reach into the wider world of ad serving technology online. That means two of its biggest initatives to challenge TV advertising were flops, failing to wow publishers and reel in brands in search of premium digital video. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
News tagged with:
#company confirmed
#worked closely
#high prices
#losing money
#small number
#wider world
Jeremy Paxman offers a view of the first world war that has its insights but avoids important questions that need answeringThe battle to carve up the 100th anniversary of the first world war began early this month with education secretary Michael Gove accusing historians and Blackadder – he... Continue reading at The Guardian
[ The Guardian | 2014-01-28 00:00:00 UTC ]
More news stories like this |
The uprising against the tech industry has gone global, but just because we're afraid of a fated Terminator-like world doesn't mean we are headed into a catastrophe.From anti-Google bus vandalism to Uber drivers being attacked in Paris, the rise in anti-tech tension is hard to miss. Some suggest... Continue reading at Fast Company
[ Fast Company | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech industry
#history books
The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
More news stories like this |
Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to... Continue reading at Advertising Age
[ Advertising Age | 2014-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#majority stake
#innovation lab
#venture fund
#potential clients
So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web publishers
#ad types
#web content
Facebook has been in the news over the past few days after a report suggested that the social network is spreading in a similar way to a virus. Like all epidemics, the report suggests, the rate of infection will ultimately drop off, leading to the suggestion that by 2017 the social network will... Continue reading at Betanews
[ Betanews | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#report suggested
#paper published
Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday
[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#images appeared
#past couple
The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sold programmatically
In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#senior role
#ad prices
Tony Jordan secures rights to 40 EMI songs for 10-part series Stop! In the Name of Love, partly inspired by 'jukebox musicals'The co-creator of Life on Mars is developing a TV drama series, partly inspired by the success "jukebox musicals" such as Mamma Mia!, featuring famous Motown hits such as... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bridget jones
The change is subtle, but its message is clear: Facebook has entered the news business.It's no secret that Facebook is changing what appears in your feed dramatically. Whereas memes used to rule supreme--making basically anything shared by George Takei go viral--Facebook has reweighted its... Continue reading at Fast Company
[ Fast Company | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook referrals
#news business
#george takei
Does Google have it out for the Brooklyn startup that's trying to annotate the web?It leaked a few months back that YouTube would be launching some sort of music streaming service, but it wasn't clear what angle the company would take. Now, in a interview with Matt Pincus, a board member of... Continue reading at Fast Company
[ Fast Company | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#music service
#months back
#board member
The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
Festive special adds nearly 3 million viewers when timeshifted viewing is included, but Mrs Brown's Boys remains top showNearly 3 million people recorded the festive special of Doctor Who and watched it in the week after Christmas Day, with Downton Abbey among the other most popular timeshifted... Continue reading at The Guardian
[ The Guardian | 2014-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#total audience
#coronation street
Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad units
#magazine media
#kantar media
#ipad editions
#hopeful sign
#ad pages
#print editions
#roughly flat
A sinking ship of a drama that managed to be neither monstrous nor deep"Thar she blows!" said one of the crew as a whale came to the surface. The cetacean wasn't the only thing blowing heavily in The Whale (BBC1), a 90-minute dramatisation of the sinking of the Essex, a Nantucket whaler, by a... Continue reading at The Guardian
[ The Guardian | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#falklands war
Online hysteria about Facebook reading text that is deleted before it is posted might not be entirely unfoundedAs Mark Twain observed: "A lie can travel halfway around the world while the truth is putting on its shoes." And that was a long time before the web. Which brings us to a meme that was... Continue reading at The Guardian
[ The Guardian | 2013-12-22 00:00:00 UTC ]
More news stories like this |
From big data to responsive design to the next iOS, technology has become inextricably linked to publishing. No one has a perfect model for it yet though. In many cases, content has raced ahead of monetization. In other instances, it's reversed. Neither side is stopping to wait for the other to... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big data
#responsive design
#inextricably linked
Phil Robertson was suspended by A&E for bigoted comments in GQ. Conservatives cry foul, but it hardly violates his rightsThe right to free speech isn't just a fundamental American value; it's enshrined in the first amendment to our constitution. If only the most loud-mouthed among us... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
More news stories like this |