Facebook shutters ad tech services as it stumbles in quest to topple TV

Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to some digital publishers and major TV networks that have worked closely with the social network: Facebook couldn't get the high prices it wanted from advertisers and wound up losing money.Facebook also discontinued a test among a small number of publishers that let them sell ads on their websites and apps using its targeting data. That program was called Audience Direct, and was an attempt to expand Facebook's reach into the wider world of ad serving technology online. That means two of its biggest initatives to challenge TV advertising were flops, failing to wow publishers and reel in brands in search of premium digital video. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-11-15 00:00:00 UTC ]
News tagged with: #company confirmed #worked closely #high prices #losing money #small number #wider world

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[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Can the NYT Shift Native Ad Labeling Debate?

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[ Digiday | 2013-12-19 00:00:00 UTC ]
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[ Digiday | 2013-12-19 00:00:00 UTC ]
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Rewind radio: Live coverage of Nelson Mandela's memorial service; Book at Bedtime; Alice's Wunderland – review

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[ The Guardian | 2013-12-14 00:00:00 UTC ]
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[ Crains New York | 2013-12-13 00:00:00 UTC ]
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[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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[ AdWeek | 2013-12-10 00:00:00 UTC ]
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[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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[ Digiday | 2013-12-03 00:00:00 UTC ]
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[ Digiday | 2013-12-02 00:00:00 UTC ]
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[ The Guardian | 2013-12-01 00:00:00 UTC ]
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[ The Bookseller | 2013-11-29 00:00:00 UTC ]
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[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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[ The Bookseller | 2013-11-27 00:00:00 UTC ]
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[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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[ The Guardian | 2013-11-26 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-11-22 00:00:00 UTC ]
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