Facebook Serves Up User Data to Measure Ads on Others' Sites, Apps

Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance.This isn't Facebook's long-rumored ad network, though it could lead to one. Facebook has built an automated ad-buying tool -- commonly called a demand-side platform, or DSP -- that advertisers could use to buy ads outside of Facebook through real-time auctions, as The Information previously reported. But the product is in its "very early" stages, according to Facebook ad tech head David Jakubowski, declining to say when or if the company plans to officially roll out the ad-buying tool. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with: #ad server #actual ads #demand-side platform #buy ads #real-time auctions #company plans

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Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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HQ serves up more from vegans BOSH!

HQ has acquired two further books by Henry Firth and Ian Theasby, the duo behind plant-based cookery brand BOSH! Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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This new AR app puts women back in the history books

Up to 89% of history textbook references are devoted to men, so “Lessons in Herstory” aims to restore women’s standing in the American story. Open up most elementary and high school history books and you’ll find stories of corruption, triumph, innovation, conflict, and resolution, that all have... Continue reading at Fast Company

[ Fast Company | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history books

Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
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This Big Facebook Critic Fears Tech’s Business Model

Roger McNamee was a mentor Mark Zuckerberg and an early investor in Facebook. Now he has written a book about the "Facebook catastrophe." Continue reading at Wired

[ Wired | 2019-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #early investor

Get 'The Cyber Risk Handbook -- Creating and Measuring Effective Cybersecurity Capabilities' ($43 value) FREE for a limited time

Cyber risk is a fast-growing enterprise risk, not just an IT risk. Yet seldom is guidance provided as to what this means. This ebook is the first to tackle in detail those enterprise-wide capabilities expected by Board, CEO and Internal Audit, of the diverse executive management functions that... Continue reading at Betanews

[ Betanews | 2019-03-09 00:00:00 UTC ]
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Faber scales up with Vincent's history of measurement

Faber have bought a history of measurement by a "hugely talented young non-fiction writer", James Vincent. Continue reading at The Bookseller

[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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Ambitious breakup of Amazon, Facebook and Google is proposed by Elizabeth Warren

Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
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Ambitious breakup of Amazon, Facebook and Google is proposed by Elizabeth Warren

Elizabeth Warren pledges to break up Facebook, Google and Amazon

Today, Democratic presidential hopeful Elizabeth Warren published a post on Medium in which she detailed why she wants to break up large Internet companies such as Facebook, Amazon and Google. In her post, she accuses these companies of using their v... Continue reading at Engadget

[ Engadget | 2019-03-08 00:00:00 UTC ]
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TrustX, P&G and the ANA move to reduce so-called 'ad-tech tax'

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age

[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Egmont reveals drop in reading for pleasure and new sustainability measures

A study revealing a drop in children reading for pleasure and a commitment to sustainable magazine publishing were among the initiatives revealed at Egmont’s Annual Insight Presentation. Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Popular Rang-Tan Character From Palm Oil Deforestation Ad Will Star in a Children’s Book

The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek

[ AdWeek | 2019-03-05 00:00:00 UTC ]
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Why this digital publisher refuses to blame Facebook for media's woes

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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5 things we learned about Facebook content moderation from a Reddit AMA

Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age

[ Advertising Age | 2019-02-27 00:00:00 UTC ]
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Facebook and Medium are digital media’s never-ending merry-go-rounds

Time is a flat circle. Let’s take a stroll down memory lane. Facebook, about two years ago, launched Facebook Live and encouraged publishers to join in on the fun. And, of course, publishers did because Facebook offered a vast potential for distribution and controlled a not-insignificant amount... Continue reading at Fast Company

[ Fast Company | 2019-02-26 00:00:00 UTC ]
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India wants to keep online shopping data close to home

India published a draft e-commerce policy that could have a big impact on major players like Amazon and Walmart-owned Flipkart, as well as foreshadow regulations for social media companies like Facebook Inc. and Google. The policy calls for "consumer... Continue reading at Engadget

[ Engadget | 2019-02-26 00:00:00 UTC ]
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YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
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Green Book’s Best Picture Win Sparked Facebook and Twitter During the 91st Academy Awards

Green Book winning the Best Picture award was the most-talked-about moment on both Twitter and Facebook during the 91st Academy Awards Sunday night. The most-tweeted-about moments during the event were: Green Book wins Best Picture Shallow wins Best Original Song Rami Malek wins Best Actor Lady... Continue reading at AdWeek

[ AdWeek | 2019-02-25 00:00:00 UTC ]
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