Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-23 04:01:28 UTC ]
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Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 13:00:00 UTC ]
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As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC
[ CBC | 2019-05-22 08:00:00 UTC ]
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Fake accounts spread white-nationalist messages and amassed larger followings than actual far-right parties before being taken down, according to a new report. Continue reading at Wired
[ Wired | 2019-05-22 05:00:00 UTC ]
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Avaaz uncovers 500 accounts using fake news to spread white supremacy messageA web of far-right Facebook accounts spreading fake news and hate speech to millions of people across Europe has been uncovered by the campaign group Avaaz.Facebook, which is struggling to clean up the platform and... Continue reading at The Guardian
[ The Guardian | 2019-05-22 04:00:20 UTC ]
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The world’s largest election has become something of a test case in how technology giants handle fake news after years Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 19:00:27 UTC ]
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Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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You’d like to leave Facebook, but there’s nowhere to go. A new social network from a company with a proven reputation for privacy isn’t such a crazy idea. Facebook is so big, and its reach so wide, that few rival networks even get out of the starting gates, much less gain the critical mass of... Continue reading at Fast Company
[ Fast Company | 2019-05-21 09:00:08 UTC ]
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An Indian company had stored the data of 49 million Instagram users in an unguarded online database. Continue reading at BBC News
[ BBC News | 2019-05-21 07:38:44 UTC ]
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Bloomsbury’s results for the year ending 28th February 2019 show “outstanding performance” in the academic and professional division with a 13% increase in revenue growth, as it unveils a partnership with educational publishers Human Kinetics and Taylor and Francis. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 03:51:48 UTC ]
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Consumer Reports filed a complaint with the Federal Trade Commission after finding that 8 out of 31 test accounts lacked the ability to turn off facial recognition. Updated 5/20 7:30 p.m. PST with Facebook comment.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-05-20 18:15:48 UTC ]
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Although Facebook Inc. doesn’t sell robots, its researchers use plenty of them — and the company said its machines are getting a lot smarter a lot faster. The social media giant announced Friday that its engineers, working with computer scientists from New York University, have reduced the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 17:10:00 UTC ]
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Although Facebook Inc. doesn’t sell robots, its researchers use plenty of them — and the company said its machines are getting a lot smarter a lot faster. The social media giant announced Friday that its engineers, working with computer scientists from New York University, have reduced the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 17:10:00 UTC ]
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As a social media platform with global reach, Facebook leans extensively on its artificial intelligence and machine-learning systems to keep the site online and harmful content off it (at least, some of the time). Following its announcement at the st... Continue reading at Engadget
[ Engadget | 2019-05-20 10:30:00 UTC ]
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The social network has a plan to merge the worlds of artificial intelligence and real-world machines, so that both may grow more powerful. Continue reading at Wired
[ Wired | 2019-05-20 10:30:00 UTC ]
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The tech giant's former NZ and Aus boss calls for more examination following the surprise election win in Australia. Continue reading at Stuff
[ Stuff | 2019-05-19 21:15:47 UTC ]
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Dozens say they are victims of an anonymously run community Facebook page. What can they do? Continue reading at Stuff
[ Stuff | 2019-05-17 23:43:50 UTC ]
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Mark Zuckerberg’s vision for communities on his platform is very different from how users are gathering there organically. Continue reading at The Atlantic
[ The Atlantic | 2019-05-17 15:55:10 UTC ]
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Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times
[ The New York Times | 2019-05-17 13:03:59 UTC ]
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Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times
[ The New York Times | 2019-05-17 13:03:59 UTC ]
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