Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Facebook is financing a massive solar farm in Texas

Facebook is investing heavily in a massive solar farm in Texas as it rumbles towards its goal of running entirely on renewable energy by the end of next year. Renewables company Longroad Energy has started building the Prospero Solar project in Andre... Continue reading at Engadget

[ Engadget | 2019-05-31 15:47:00 UTC ]
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Amazon aims to challenge Google after acquiring Sizmek ad server

Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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If you want to change Facebook, you have to change Zuckerberg

An investor asked Mark Zuckerberg if he would give up some of his power for the good of the company. She didn’t get an answer, but she asked the right question. At Facebook’s annual shareholder meeting, a shareholder stepped up to the microphone and asked Mark Zuckerberg if he’d be willing to... Continue reading at Fast Company

[ Fast Company | 2019-05-31 09:15:54 UTC ]
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Facebook's Mark Zuckerberg 'survives' leadership vote

Some shareholders wanted Facebook's chairman and chief executive to step down from one of his roles. Continue reading at BBC News

[ BBC News | 2019-05-31 08:58:17 UTC ]
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Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week

[ Media Week | 2019-05-31 08:06:09 UTC ]
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Northland Kiwi voice artist for Netflix, Facebook wins big at London awards

The British accent you hear on Netflix or Facebook could well be voiced by an award-winning Kiwi from Northland. Continue reading at Stuff

[ Stuff | 2019-05-31 01:14:56 UTC ]
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BTS Is Unveiling a New Facebook Messenger Sticker Pack for National Best Friend Day

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[ AdWeek | 2019-05-30 17:00:08 UTC ]
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Nancy Pelosi condemns Facebook as 'willing enablers of Russian interference'

House speaker says ‘I can take it’ after site keeps doctored video up, but criticizes their role in spread of false informationHouse speaker Nancy Pelosi has strongly criticised Facebook for failing to tackle misinformation after the social media network refused to take down a video that had... Continue reading at The Guardian

[ The Guardian | 2019-05-30 12:31:29 UTC ]
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Hearst Magazines launches new ad unit that will send people product samples

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[ Digiday | 2019-05-30 04:00:01 UTC ]
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Facebook's Mark Zuckerberg to face leadership vote

Some shareholders want Facebook's chairman and chief executive to step down from one of his roles. Continue reading at BBC News

[ BBC News | 2019-05-29 23:23:57 UTC ]
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Nancy Pelosi Criticizes Facebook for Handling of Altered Videos

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[ The New York Times | 2019-05-29 22:22:21 UTC ]
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Facebook's pivot to privacy will make data more powerful than ever

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[ Media Week | 2019-05-29 13:15:44 UTC ]
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Federal departments may have broken law by microtargeting job ads

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[ CBC | 2019-05-29 08:00:00 UTC ]
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Facebook's Mark Zuckerberg and Sheryl Sandberg summonsed after no-show

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[ Stuff | 2019-05-29 06:41:19 UTC ]
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Digiday Research: Facebook still delivers the greatest reach for publisher content

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[ Digiday | 2019-05-29 04:01:04 UTC ]
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New Gillette ad shows father helping transgender son to shave

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[ The Guardian | 2019-05-28 21:33:38 UTC ]
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Facebook’s Dystopian Definition of ‘Fake’

For the social-media platform, a doctored video of Nancy Pelosi is content, not a phony. Continue reading at The Atlantic

[ The Atlantic | 2019-05-28 17:27:07 UTC ]
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'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

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[ CBC | 2019-05-28 14:17:44 UTC ]
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People Are Spending More Time on Instagram, at the Expense of Facebook and Snapchat

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[ AdWeek | 2019-05-28 10:00:50 UTC ]
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