Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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How Google is rewriting the rules of ad auctions

Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age

[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:59 UTC ]
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Facebook says it will blow whistle on attempts to interfere in election

Facebook will take down accounts that try to interfere with the upcoming federal election and make it public regardless of whether the government decides to advise Canadians of an attempt to interfere, says Facebook's head of public policy for... Continue reading at CBC

[ CBC | 2019-05-27 20:13:21 UTC ]
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The Guardian view on Facebook: power without responsibility | Editorial

Social media cannot ensure they only publish truths. But what about deliberate falsehoods designed to damage?Are social media companies responsible for the lies their users tell? Both the obvious answers, “yes” and “no”, are clearly wrong. Complete responsibility is a bad idea, and impossible in... Continue reading at The Guardian

[ The Guardian | 2019-05-27 17:25:07 UTC ]
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London, Ont., court to decide if police can access Facebook messages

A London, Ont., homicide case could help determine how far into your Facebook inbox the arm of the law could reach for investigative purposes. Continue reading at CBC

[ CBC | 2019-05-27 08:00:00 UTC ]
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Facebook's Zuckerberg, Sandberg won't appear before committee, could be found in contempt of Parliament

Canadian MPs are warning that Facebook's top officials could be found in contempt of Parliament if they continue to ignore a subpoena to testify in Ottawa this week, as representatives for the company confirmed Monday that founder Mark Zuckerberg... Continue reading at CBC

[ CBC | 2019-05-27 08:00:00 UTC ]
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Facebook ‘gives global platform to illegal dogfighting’

Social media giant breaks its own rules on violence and animal trading, say campaignersFacebook has been accused of giving a global platform to dogfighting after an investigation found the site is being used by fight organisers and unscrupulous puppy traders.Lady Freethinker (LFT), the animal... Continue reading at The Guardian

[ The Guardian | 2019-05-26 07:00:06 UTC ]
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NRA says ad firm stole its thumb drive as legal duel escalates

The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy. The new controversy centers on an April 29... Continue reading at Advertising Age

[ Advertising Age | 2019-05-24 23:29:03 UTC ]
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5 Los Angeles book events you won't want to miss

Memorial Day weekend is stacked with literary events in and around Los Angeles: a brilliantly named bookstore opens in Long Beach, a new reading series launches in East Hollywood, the annual L.A. Zine Fest brings its DIY circus back to town and a daring variety show gets weird at Stories... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-24 15:00:00 UTC ]
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The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter

The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:00:38 UTC ]
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Ads (sadly) not rebooted for ABC’s ‘All in the Family,’ ‘Jeffersons’ nostalgia trip

You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t... Continue reading at Advertising Age

[ Advertising Age | 2019-05-24 00:12:30 UTC ]
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Is Facebook undermining democracy in Africa?

Critics say the social media giant has allowed its platform to be weaponised during elections on the continent. Continue reading at BBC News

[ BBC News | 2019-05-23 23:20:39 UTC ]
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Government Requests for Facebook User Data Rose 7% in the Second Half of 2018

Facebook received 110,634 government requests for user data in the second half of 2018, up 7% from 103,815 in the first half of 2018, according to its latest Transparency Report, which was released Thursday. The social network said the uptick in the second half of last year was normal compared... Continue reading at AdWeek

[ AdWeek | 2019-05-23 23:00:44 UTC ]
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Facebook says it is more aggressively enforcing content rules

Facebook also said its automated detection software that eliminates illicit content is improving: It now automatically detects and removes more than half of the hate speech on its platform. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
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The Amount of Fake Accounts Removed From Facebook This Year Nearly Equals Its Number of Total Active Users

Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules. The company pulled almost 2.2 billion fake... Continue reading at AdWeek

[ AdWeek | 2019-05-23 20:09:09 UTC ]
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Mark Zuckerberg brushes off 'break up' during Facebook safety check

Facebook issued its latest report on enforcing decency standards on the social network Thursday, and CEO Mark Zuckerberg took the opportunity to criticize calls for the company to be broken up by regulators. In its "Community Standards Enforcement Report" posted online, Facebook provided... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 19:54:32 UTC ]
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Men Outnumber Women by Far in News Photos Posted to Facebook

If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a... Continue reading at AdWeek

[ AdWeek | 2019-05-23 18:45:42 UTC ]
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Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
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Men Appear Twice as Often as Women in News Photos on Facebook

A new study of the images accompanying news stories posted publicly on Facebook by prominent American news media outlets finds Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-23 17:30:15 UTC ]
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