Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-27 14:42:19 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Today’s edition of Romance Daily Deals is sponsored by Macmillan eDeals`Macmillan eDeals`https://bookriot.com/giveaways/win-a-kindle-oasis-3`https://bookriot.com/wp-content/uploads/2022/03/KindleOasisEAC_300x250_OPT.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-03-02 16:08:54 UTC ]
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‘The Paris Bookseller’ by Kerri Maher and ‘The Diamond Eye’ by Kate Quinn are among several great new works of historical fiction. Continue reading at The Washington Post
[ The Washington Post | 2022-03-02 15:27:34 UTC ]
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Today’s edition of kids' book deals is sponsored by... Continue reading at Book Riot
[ Book Riot | 2022-03-02 15:21:40 UTC ]
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News and Events Laura and Bunmi celebrate 41 books by Black authors. From Black joy to history to empowerment, the books on this list provide affirming messages for children and young adults with a special shout-out to NSK Neustadt Prize finalist Jason... Continue reading at World Literature Today
[ World Literature Today | 2022-02-24 19:13:40 UTC ]
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Indigo Books & Music, Canada's leading book retailer, reported strong results for its third quarter ended January 1, 2022 with revenue up 17.9% and earnings jumping. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
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The National Book Award finalists Leslie Connor and Sara Zarr explore that frustrating time between childhood and adolescence. Continue reading at The New York Times
[ The New York Times | 2022-02-11 05:19:32 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Before you read House of Sky and Breath, how well do you remember Crescent City book 1? Here's a recap to get you ready for the sequel. Continue reading at Book Riot
[ Book Riot | 2022-02-10 11:40:00 UTC ]
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Women’s ministry president Lysa TerKeurst takes two spots on PW’s Religion Nonfiction Bestsellers; the film adaptation of Francine River’s ‘Redeeming Love’ boosts the 17-year-old Western romance to #2 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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Amazon released a fantastic new Kindle Paperwhite in late 2021 and right now it’s available for $45 less than usual. The online retailer has cut the price of the 32GB Kindle Paperwhite Signature Edition to $145, which is down from $190. We reviewed the new Paperwhite in December and gave... Continue reading at PC World
[ PC World | 2022-02-07 15:11:41 UTC ]
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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Art Spiegelman’s graphic novel about the Holocaust now has several top slots on Amazon’s bestseller list. Continue reading at Slate
[ Slate | 2022-01-30 22:54:35 UTC ]
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This week we’ve got a 1921 cover advertisement from Alfred A. Knopf, thanking the industry for its support of his then-new Borzoi Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
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Apostol, whose latest novel 'Bibliolepsy' earned a starred review from Publisher Weekly, will appear in conversation with librarian Jenna Rae Cabrera from the San Francisco Public Library on Tuesday, February 1, at 1:00 p.m. ET. Registration is free! Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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In 2021, chain-wide sales at Half Price Books were up 20% over 2020. The company now runs 124 stores in 19 states. Employees have unionized at four different stores in Minnesota. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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