Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
News tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money

Other Publishing stories related to: 'Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar'

Print Book Sales Declined 5% Last Week

Despite a good sales increase for adult fiction titles, unit sales of print books fell 5% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
More news stories like this |

Print Sales Fell 5% in Early June

More declines in the nonfiction categories led to a 5.3% drop in unit sales of print books overall in the week ended June 11, compared to the similar week last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early june #3% drop #print books

Print Book Sales Fell 5% Last Week

Unit sales of print books fell 5.3% last week from the comparable week in 2021 at outlets that report to NPD BookScan. The drop was the smallest decline in about two months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
More news stories like this |

Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content

Indigo Sales Topped C$1 Billion in Fiscal 2022

Driven by an increase in its physical stores, sales at Indigo Books & Music increased 17.4% in the fiscal year ended April 2, 2022, over fiscal 2021, rising to C$1.06 billion. Canada’s largest bookstore chain had an operating profit of C$29 million, compared to a loss of C$31.9 million in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 billion #physical stores #operating profit #bookstore chain

LGBTQ YA eBooks On Sale for $2-3 for Pride!

More than 20 popular LGBTQ YA ebooks are on sale for under $5 on Amazon right now. Grab these deals while they last! Continue reading at Book Riot

[ Book Riot | 2022-06-07 15:52:23 UTC ]
More news stories like this | News stories tagged with: #ebooks

2 Literary Novels Find the Poetry in Animal Rescue

A Nobel laureate and a future publisher play major roles in Margarita Engle’s “Singing With Elephants” and Michael Morpurgo’s “The Puffin Keeper.” Continue reading at The New York Times

[ The New York Times | 2022-06-03 04:06:53 UTC ]
More news stories like this | News stories tagged with: #nobel laureate #margarita engle #michael morpurgo #puffin

Book Riot’s Deals of the Day for June 2, 2022

Today's edition of Daily Deals is sponsored by The Boardwalk Bookshop by Susan Mallery.`The Boardwalk Bookshop by Susan... Continue reading at Book Riot

[ Book Riot | 2022-06-02 15:17:24 UTC ]
More news stories like this | News stories tagged with: #daily deals #bookshop

Spain’s Liber 22 Confirms an October 5 to 7 Run in Barcelona

As Bologna Children's Book Fair announces its 2023 dates, Feria Internacional del Libro confirms its October program. The post Spain’s Liber 22 Confirms an October 5 to 7 Run in Barcelona appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-27 16:39:47 UTC ]
More news stories like this | News stories tagged with: #post spain #barcelona appeared #bologna children #children's book

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen

EDC's Revenue Returns to Earth

After hitting a record high of $204.6 million in the fiscal year ended February 28, 2021, revenue at Educational Development Corp. fell 30.3% in fiscal 2022, dropping to $142.2 million. Net earnings declined 34.1%, to $8.3 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #record high

A Summary and Analysis of Arthur C. Clarke’s ‘The Nine Billion Names of God’

‘The Nine Billion Names of God’ is a short story by the British-born science fiction author Arthur C. Clarke (1917-2008). It was first published in the 1953 anthology Star Science Fiction Stories #1, before being collected in Clarke’s The Other Side of the Sky. A short tale about religion,... Continue reading at Interesting Literature

[ Interesting Literature | 2022-05-16 14:00:02 UTC ]
More news stories like this | News stories tagged with: #short story #anthology #science fiction

Lit Hub Weekly: May 2-6, 2022

Lost in the subject matter: Gerald Murnane rereads his first novel, Tamarisk Road, nearly 50 years later. | Lit Hub Why Twitter loves James Baldwin (and whether that’s a good thing). | Lit Hub A quiet reply to a life cut short: Elisha Cooper on coming to terms with what killed his brother. | Lit... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-07 10:30:22 UTC ]
More news stories like this | News stories tagged with: #subject matter #good thing #lit hub #memoir

Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen

Book Riot’s SFF Deals for May 2, 2022

Today’s edition of SFF Daily Deals is sponsored by the audiobook edition of Book of Night by Holly Black. `the audiobook edition of Book of Night by Holly... Continue reading at Book Riot

[ Book Riot | 2022-05-02 13:29:19 UTC ]
More news stories like this | News stories tagged with: #audiobook edition #sff deals #holly black #audiobook

Book Deals: Week of May 2, 2022

Former NFL player Steve Gleason sells a memoir to Knopf, S&S buys a relationship book from a therapist popular on Instagram, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #ss buys #memoir

Register Today for AAPI Communities in Conversation #5 Featuring Jai Chakrabarti

There's still time to register for the fifth installment in the AAPI Communities in Conversation series featuring Jai Chakrabarti, author of 'A Play for the End of the World,' in conversation with University of Iowa librarian Jenay Solomon. The Live stream is set for Tuesday, May 3, 2022, at... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #register today #aapi communities #live stream