Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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5 Books from a Cat’s Perspective on Human Nature, by Rachel Hubbard

Lit Lists The past year and a half of being stuck inside and working from home has led many of us to turn to our pets as consistent conversational companions. For some, we have even adopted the peculiar social practices of our furry friends. If you are... Continue reading at World Literature Today

[ World Literature Today | 2021-12-09 15:24:00 UTC ]
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Amanda Gorman’s ‘Call Us What We Carry’ is as powerful as ‘The Hill We Climb’

The young poet delivers another stirring critique of modern America in a book that is at once pointed and hopeful. Continue reading at The Washington Post

[ The Washington Post | 2021-12-07 14:00:00 UTC ]
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A Year in Reading: Adam O’Fallon Price

I’m not sure The Black Prince is my favorite book of all time, but it might be the most indelible, the most neuron-rewiring. The post A Year in Reading: Adam O’Fallon Price appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2021-12-04 11:00:03 UTC ]
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This Vietnamese Publisher Is Expanding to Target 5 Million Ex-Pats in the US and Beyond

News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City,... Continue reading at AdWeek

[ AdWeek | 2021-11-24 06:00:00 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Amazon Fire tablets are down to record-low prices right now

Amazon's Fire tablets make great portable, secondary devices, or primary devices for the kids in your life. They're already pretty affordable — that's one of the best things about them — but Black Friday has knocked their prices down even more. Most Fire tablets are on sale right now, including... Continue reading at Engadget

[ Engadget | 2021-11-19 09:30:03 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Zondervan’s ‘The Story’ Sells 5 Million Copies

'The Story,' which condenses the Bible into 21 chapters, has surpassed five million copies sold across all formats, 16 years after it was initially released by Zondervan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-09 05:00:00 UTC ]
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'Overwatch 2' and 'Diablo IV' have been delayed indefinitely

Activision Blizzard is once again delaying Overwatch 2 and Diablo IV. Following months of upheaval at its Blizzard Entertainment subsidiary stemming from a sexual harassment lawsuit the State of California filed in July, the publisher announced during its recent third-quarter 2021 earnings call... Continue reading at Engadget

[ Engadget | 2021-11-02 21:20:39 UTC ]
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Lawyers Argue that E-book Price-Fixing Case Against Amazon, Big Five Publishers Should Proceed

In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Hachette UK revenues fall 3% in third quarter but Shelley hails 'extremely strong' sales

Hachette UK saw its revenues fall 3% in the third quarter of 2021 compared to the same period last year, although c.e.o. David Shelley said sales were still “extremely strong" and ahead of forecasts, with increased market share. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 21:59:40 UTC ]
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5 Audiobooks to Catch Up on the 2021 Pulitzer Winners and Finalists

A Pulitzer Prize all but guarantees a book a wider audience. Not so long ago it could also mean a new edition as an audiobook. A look at the winners and finalists of the 2021 Pulitzers, however, shows how thoroughly readers, publishers, and authors have embraced this alternate form of reading.... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-22 08:50:43 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
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NLT and Rebellion donate 5,000 Roy of The Rovers books

Roy of the Rovers publisher Rebellion and the National Literacy Trust have teamed up to give away 5,000 copies of Roy of the Rovers: Foul Play and run an online football quiz for 15,000 children. Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 21:49:34 UTC ]
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Print Unit Sales Up 2% in Early October

Unit sales of print books rose 2% in the week ended Oct. 9, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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It's Official: Book Publishing Sales Held at $25 Billion in 2020

The Association of American Publishers released its final report on 2020 industry sales today and the figures show another flat year, with sales down 0.2% compared to 2019, slipping to $25.71 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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