Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
News tagged with:
#digital publishers
#raise prices
#recent quarter
#year earlier
#make money
Women’s ministry president Lysa TerKeurst takes two spots on PW’s Religion Nonfiction Bestsellers; the film adaptation of Francine River’s ‘Redeeming Love’ boosts the 17-year-old Western romance to #2 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#redeeming love
#film adaptation
#religion fiction
Amazon released a fantastic new Kindle Paperwhite in late 2021 and right now it’s available for $45 less than usual. The online retailer has cut the price of the 32GB Kindle Paperwhite Signature Edition to $145, which is down from $190. We reviewed the new Paperwhite in December and gave... Continue reading at PC World
[ PC World | 2022-02-07 15:11:41 UTC ]
More news stories like this | News stories tagged with:
#amazon released
#kindle paperwhite
#8-inch display
#6-inch display
#online retailer
#previous version
#signature edition
#kindle
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular platform
#strategic alliance
#connected tv
#nielsen
Art Spiegelman’s graphic novel about the Holocaust now has several top slots on Amazon’s bestseller list. Continue reading at Slate
[ Slate | 2022-01-30 22:54:35 UTC ]
More news stories like this | News stories tagged with:
#art spiegelman
#top slots
#bestseller list
#graphic novel
This week we’ve got a 1921 cover advertisement from Alfred A. Knopf, thanking the industry for its support of his then-new Borzoi Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-28 05:00:00 UTC ]
More news stories like this |
Apostol, whose latest novel 'Bibliolepsy' earned a starred review from Publisher Weekly, will appear in conversation with librarian Jenna Rae Cabrera from the San Francisco Public Library on Tuesday, February 1, at 1:00 p.m. ET. Registration is free! Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#register today
#aapi communities
#starred review
After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this |
In 2021, chain-wide sales at Half Price Books were up 20% over 2020. The company now runs 124 stores in 19 states. Employees have unionized at four different stores in Minnesota. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
More news stories like this |
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with:
#paperback publication
#katie fforde
Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
More news stories like this | News stories tagged with:
#exclusive content
The Roald Dahl Story Company, which manages the rights to the authors characters and stories, made £27.1m in the year to December 2020, up £1.3m from £25.8m in 2019, before its 2021 acquisition by Netflix earned the estate £370m. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 17:39:30 UTC ]
More news stories like this |
Escape the midwinter doldrums with new books by Lisa Gardner, Elizabeth George, Alafair Burke and more Continue reading at The Washington Post
[ The Washington Post | 2022-01-06 13:00:32 UTC ]
More news stories like this | News stories tagged with:
#lisa gardner
#elizabeth george
#alafair burke
In exceeding more than 500 million annual lends for the first time, OverDrive's 2021 figures suggest the pandemic has, as librarians have suggested, raised demand for digital content in public libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#overdrive reports
#public libraries
#digital content
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with:
#intended audience
#nielsen
Exploring the diversity of The Atlantic’s original fiction: Your weekly guide to the best in books Continue reading at The Atlantic
[ The Atlantic | 2021-12-31 15:24:18 UTC ]
More news stories like this | News stories tagged with:
#books briefing
#original fiction
#weekly guide
#short stories
Unit sales of print books fell 2% in the week ended Dec. 18, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
More news stories like this |
Organisers of a crowdfunder for the White Review have stretched the target by an additional £6,000 after sailing past their original £10,000 goal. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 08:46:01 UTC ]
More news stories like this | News stories tagged with:
#white review
Octopus Publishing Group imprint Monoray has signed a deal for Unmasking Autism: The Power of Embracing Our Hidden Neurodiversity by Chicago-based professor Dr Devon Price. Continue reading at The Bookseller
[ The Bookseller | 2021-12-21 08:31:19 UTC ]
More news stories like this |
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen