Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Norman Vincent Peale, known as the father of positive thinking, takes #2 in Religion Nonfiction with his 60-year-old mega-bestseller, ‘The Power of Positive Thinking;’ Debby Giusti debuts at #2 on our Religion Fiction bestsellers list with her new Christian romance, ‘Soldier Protector.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
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Bora Chung soars into the unchartered territory of the imagination with her stunning, provocative collection of stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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“It seemed like having a kid was the only adventure I hadn’t undertaken.” Michelle Tea on embracing (unconventional) motherhood. | Lit Hub Memoir Are contemporary novels that don’t acknowledge the pandemic just alt-history? Clare Pollard has thoughts. | Lit Hub Criticism “For every pet that’s... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-02 10:30:03 UTC ]
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Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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In oral arguments on Wednesday, lawyers for Amazon and the Big Five publishers argued that two potential class action suits alleging a conspiracy to fix prices for both e-books and print books were "implausible" and should be dismissed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-28 04:00:00 UTC ]
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Reach, which also publishes the Star and the Express titles, says Ukraine war has affected advertisingThe rising cost of paper has dented profits at the publishing company Reach, which owns titles including the Mirror, the Express and dozens of local newspapers.Physical newsprint costs have... Continue reading at The Guardian
[ The Guardian | 2022-07-26 11:26:46 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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We look back at the liquidation of Crown Books, which was once the third-largest bookstore chain in the U.S. before its closure in 2001. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek
[ AdWeek | 2022-07-12 10:01:54 UTC ]
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The best YA book deals of the day, sponsored by Godslayers by Zoe Hana Mikuta. `Godslayers by Zoe Hana... Continue reading at Book Riot
[ Book Riot | 2022-07-02 10:30:00 UTC ]
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Despite a good sales increase for adult fiction titles, unit sales of print books fell 5% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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More declines in the nonfiction categories led to a 5.3% drop in unit sales of print books overall in the week ended June 11, compared to the similar week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Unit sales of print books fell 5.3% last week from the comparable week in 2021 at outlets that report to NPD BookScan. The drop was the smallest decline in about two months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Driven by an increase in its physical stores, sales at Indigo Books & Music increased 17.4% in the fiscal year ended April 2, 2022, over fiscal 2021, rising to C$1.06 billion. Canada’s largest bookstore chain had an operating profit of C$29 million, compared to a loss of C$31.9 million in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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More than 20 popular LGBTQ YA ebooks are on sale for under $5 on Amazon right now. Grab these deals while they last! Continue reading at Book Riot
[ Book Riot | 2022-06-07 15:52:23 UTC ]
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A Nobel laureate and a future publisher play major roles in Margarita Engle’s “Singing With Elephants” and Michael Morpurgo’s “The Puffin Keeper.” Continue reading at The New York Times
[ The New York Times | 2022-06-03 04:06:53 UTC ]
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Today's edition of Daily Deals is sponsored by The Boardwalk Bookshop by Susan Mallery.`The Boardwalk Bookshop by Susan... Continue reading at Book Riot
[ Book Riot | 2022-06-02 15:17:24 UTC ]
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