Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Describe your role. I work as development editor and am fortunate to be a part of a wonderful team on the adult list. Our work is collaborative by nature, but there is a huge emphasis on project management and overseeing projects from research through to completion. What do you like best... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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65twenty, the publisher behind bro-culture sites The Lad Bible and The Sport Bible, is generating more than 750 million views each month on Facebook. But unlike most publishers, a lot of those views are happening on content not created by 65twenty but shot and submitted by its highly engaged... Continue reading at Digiday
[ Digiday | 2015-07-08 00:00:00 UTC ]
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Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are... Continue reading at Digiday
[ Digiday | 2015-07-02 00:00:00 UTC ]
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'Down the Rabbit Hole,' Holly Madison’s account of her time at the Playboy mansion as Hugh Hefner’s “#1 girlfriend,” came in at #2 on Apple’s bestseller list for the week ended June 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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Apple did conspire with publishers in the US to fix the prices of ebooks, an appeal court has found. The technology company had appealed against an earlier decision by Judge Denise Cote, who said that Apple and publishers were guilty of conspiring to raise the prices of ebooks. Apple appealed... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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Both the Book House in Maplewood, Mo., and Acorn Books in Dover, Del., will remain open. The former had a successful Indiegogo campaign to pay off old debt, while Acorn found new digs in nearby Smyrna. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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Candlewick Entertainment is publishing four tie-in titles – a novel, two early readers, and a board book – linked to 'Shaun the Sheep: The Movie,' produced by Aardman Animations and being released by Lionsgate on August 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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An appeals court upheld a lower-court ruling that Apple violated antitrust laws to upset Amazon's control of the ebook market. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-01 00:00:00 UTC ]
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On the same day as Apple Inc.'s release of its much-anticipated Apple Music streaming service, a federal court upheld a ruling Tuesday that states the company illegally conspired with book publishers to drive up prices for ebooks to compete against Amazon.com Inc., USA TODAY reported. The... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-07-01 00:00:00 UTC ]
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Apple violated antitrust laws by colluding with publishers to raise electronic book prices when it entered a market in 2010 that had been dominated by Amazon.com, a divided federal appeals court... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-07-01 00:00:00 UTC ]
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A federal appeals court stood by a 2013 decision that found the tech giant guilty of fixing ebook prices with publishers.Apple's last-ditch attempt to avoid paying $450 million to ebook buyers was just quashed, according to the Wall Street Journal. The Second U.S. Circuit Court of Appeals in... Continue reading at Fast Company
[ Fast Company | 2015-06-30 00:00:00 UTC ]
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Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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A US federal appeals court upholds a ruling that Apple conspired with publishers fix the prices of electronic books. Continue reading at BBC World
[ BBC World | 2015-06-30 00:00:00 UTC ]
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On the same day that Apple Music launched, Apple received some bad news from the 2nd U.S. Circuit Court of Appeals. In a 2 to 1 vote, judges ruled that the company did conspire with publishers to inflate the prices of ebooks sold through iBookstore, agreeing with a 2013 ruling. The judges found... Continue reading at Betanews
[ Betanews | 2015-06-30 00:00:00 UTC ]
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Apple conspired with publishers to artificially raise the price of ebooks, the Second US Circuit Court of Appeals in Manhattan ruled today, upholding a verdict from 2013. Now that the company has lost its appeal, Apple is expected to pay $450 millio... Continue reading at Engadget
[ Engadget | 2015-06-30 00:00:00 UTC ]
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On January 2, Facebook founder and CEO Mark Zuckerberg announced he would be challenging himself to read a new book every other week in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-25 00:00:00 UTC ]
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New Statesman columnist tweets displeasure after being kicked off social media site, saying she used alias to avoid being trolledFacebook has been accused of putting users at risk “of rape and death threats” by a journalist who was banned from the social networking site for using a... Continue reading at The Guardian
[ The Guardian | 2015-06-24 00:00:00 UTC ]
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